From the Site
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
![Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lostboycrow-ones-to-watch-thumbnail_1566239323.jpg)
Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
August 19, 2019
+ Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
![Get High On Life with Maude Latour's "Ride My Bike" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Maude-latour-ones-to-watch-2_1566232911.jpg)
Get High On Life with Maude Latour's "Ride My Bike" [Q&A]
August 16, 2019
"This song is definitely about when you're in that low spot, take charge of it. Go on a bike ride. Do it. Force yourself."
FLETCHER's 'you ruined new york city for me' Is the Perfect Soundtrack to Heartbreak
August 16, 2019
"Everyone remembers their first love, for better or for worse. I just decided to write about mine...in a very TMI kind of way."
![Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mothica-stream-ones-to-watch_1565971355.jpeg)
Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]
August 16, 2019
"'Love Me Better' started out as a love song about someone else and ended as an anthem for my own self-empowerment."
![Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/coin-ones-to-watch_1565898814.jpg)
Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]
August 15, 2019
From the get go, COIN has been a beloved project that never sought fame or fortune, but rather music lovers who could resonate with their thoughtful lyricism and optimistic instrumentals.
"Losing Me" by Gabrielle Aplin & JP Cooper For The Win
August 15, 2019
We could go on and on about how this track is the perfect marriage of vibe and soul... of sweet and salty...a metaphorical PB & J, but just t hit play and let your ears do the work.
Rachel Prancer is Going Anywhere But "backwards" on Captivating New Single
November 15, 2024
Prancer has a way with words and a vulnerability that allows listeners to feel a little less alone as they navigate all the complexities life throws at them.
GALE Makes Sweet Memories Sweeter in New Single “Skittles”
January 17, 2025
With nostalgia at its heart, “Skittles” moves not just the hips but also the mind.
![Only Yours - "Surely I" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/only-yours-ones-to-watch.gif)
Only Yours - "Surely I" [Live + Interview] | Northside Sessions
March 27, 2019
Emerging from Toronto, Only Yours is delivering a healthy dose of anthemic, emotionally-driven indie rock.
![La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_Unlawful_ Press Photo 1 by Louise Browne_1560365682.jpg)
La Hara Instills Self-Love in Empowering Visual, "Unlawful" [PREMIERE]
June 12, 2019
La Hara not only exemplifies the duality of the heart, but her own limits found in the midst of loving and fighting dirty on the visual "Unlawful."
spill tab Conjures an Ideal Self and Indie Pop Fantasy in 'KLEPTO'
July 25, 2023
"I made a lot of these songs during a time in my life where so much was changing, a lot of good evolutions but those came with endless self doubt, hella imposter syndrome."
![Everything Changes in Catie Turner’s Cathartic New Single “I Might” [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/03_horizontal-_catie_turner-_p_c_julian_daniel-1749173298.jpg)
Everything Changes in Catie Turner’s Cathartic New Single “I Might” [Premiere]
June 6, 2025
Paired with a symbolically evocative music video, "I Might" is captivating through and through.
Brooke Fair Proves She's One Beyond Her Years in "Universe"
July 17, 2020
At the age of 16, Brooke Fair is setting out on a lifelong adventure of becoming the artist she wants to be.
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
LIA LIA Embarks on a Battle For Her Identity in 'Angst'
November 14, 2023
"'Angst' is my big fuck you to anxiety, depression and sickness."
Remi Wolf Becomes Her Own Fairy Godmother in “Cinderella,” Announces Sophomore Album ‘Big Ideas’
March 21, 2024
“Cinderella” is a track drenched in the heat of the mid-day sun.