From the Site
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
![Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lostboycrow-ones-to-watch-thumbnail_1566239323.jpg)
Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
August 19, 2019
+ Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
![Get High On Life with Maude Latour's "Ride My Bike" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Maude-latour-ones-to-watch-2_1566232911.jpg)
Get High On Life with Maude Latour's "Ride My Bike" [Q&A]
August 16, 2019
"This song is definitely about when you're in that low spot, take charge of it. Go on a bike ride. Do it. Force yourself."
FLETCHER's 'you ruined new york city for me' Is the Perfect Soundtrack to Heartbreak
August 16, 2019
"Everyone remembers their first love, for better or for worse. I just decided to write about mine...in a very TMI kind of way."
![Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mothica-stream-ones-to-watch_1565971355.jpeg)
Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]
August 16, 2019
"'Love Me Better' started out as a love song about someone else and ended as an anthem for my own self-empowerment."
![Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/coin-ones-to-watch_1565898814.jpg)
Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]
August 15, 2019
From the get go, COIN has been a beloved project that never sought fame or fortune, but rather music lovers who could resonate with their thoughtful lyricism and optimistic instrumentals.
"Losing Me" by Gabrielle Aplin & JP Cooper For The Win
August 15, 2019
We could go on and on about how this track is the perfect marriage of vibe and soul... of sweet and salty...a metaphorical PB & J, but just t hit play and let your ears do the work.
Sabrina Lee Shows off Her Songwriting Maturity on "Be There"
November 16, 2020
Virginia native Sabrina Lee is at the forefront of contemporary pop.
Brent Ewing Connects With Zoey Dollaz on New Single "The Fall"
February 19, 2021
Florida native Brent Ewing is best known for his angelic, dreamlike vocals and his top-tier penmanship, and "The Fall" puts these talents on full display.
Benjy Ali Returns with His New Single "MISTAKES"
March 12, 2021
Benjy Ali is back with his sophomore release titled "MISTAKES."
THE BLSSM's "MERRY GO ROUND" Is Your New Chaotic Good Theme Song
April 28, 2023
The singer described it as perfect for when listeners are "feeling melodramatic and emotional at the club."
Maude Latour Pens Ode To All-Encompassing Queer Love in Cinematic Single “Miss America”
April 25, 2025
In her new single, “Miss America," pop prophet Maude Latour manages to perfectly capture that range of emotion.
INJI Brings Dubstep to the Situationship Era with Explosive “U WON’T”
May 2, 2025
At only 24 years old, INJI is making her mark in the dance genre and “U WON’T” ushers in a new era of provocative pop designed for dancing the pain away.
![min.a Talks Musical Upbringing, Her Recording Process, and New Single "Patient" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mina - otw_1598968992.jpg)
min.a Talks Musical Upbringing, Her Recording Process, and New Single "Patient" [Q&A]
September 1, 2020
Korean-American, New York based artist min.a returns with another futuristic and forward thinking pop track titled "Patient."
Colby Lafayette Steps Into His Rockstar Persona on "BEST GUY"
February 25, 2021
Colby Lafayette is exploring new vices on his single "BEST GUY."
Audrey Nuna Delivers an Otherworldy Hit in "Suckin Up"
August 16, 2024
Consistently singular, Nuna can be trusted to pave her own lane of genre-defying pop and rap.
Suki Waterhouse Can Be Your "Dream Woman"
February 26, 2025
The new single arrives alongside a music video made with her sisters Madeline and Imogen.