From the Site
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
Author:
Alissa Arunarsirakul
Luna Shadows Re-Imagines "Waves" with Dance-Inducing Music Video & Remix EP
August 22, 2019
"Built into this song sonically & lyrically are competing rushes of melancholy and euphoria, overtaking one another for fleeting moments."
Author:
Luc Fatton
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
Author:
Maxamillion Polo
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Author:
Alissa Arunarsirakul
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
Author:
Hannah Cotter
Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
August 19, 2019
+ Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
Author:
Dana Jacobs
Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
Author:
Alissa Arunarsirakul
Get High On Life with Maude Latour's "Ride My Bike" [Q&A]
August 16, 2019
"This song is definitely about when you're in that low spot, take charge of it. Go on a bike ride. Do it. Force yourself."
Author:
Miranda Hyman
FLETCHER's 'you ruined new york city for me' Is the Perfect Soundtrack to Heartbreak
August 16, 2019
"Everyone remembers their first love, for better or for worse. I just decided to write about mine...in a very TMI kind of way."
Author:
Maxamillion Polo
Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]
August 16, 2019
"'Love Me Better' started out as a love song about someone else and ended as an anthem for my own self-empowerment."
Author:
Miranda Hyman
Burry Is Tired of Blaming Astrology in “Scorpio Sun”
June 20, 2025
Rising pop artist Burry explores queer culture in this indie tune.
Author:
Rebeccah Blau
Chloe Star's EP Apt. 1101 Is A Battlecry of Alt-Pop Bravado
July 15, 2025
Apt. 1101 is a well-rounded sophomore EP, short and sweet – with enough range of what Star excels at, transcending genre norms by challenging what we expect a modern rocker to sound like and making it so much better.
Author:
Hillary Safadi
We May Have the Hottest Song of the Summer with Ashley Mehta´s “Heat”
August 4, 2025
With her latest release “Heat," we should have all seen the signs that something boiling hot was coming.
Author:
Daniela Waizel Rule
Joyful Resistance: Corook at OTW Pride
June 25, 2025
Earlier this month, OnesToWatch brought together a small group of artists and friends for a Pride celebration that felt like one big love letter to queer creativity.
Author:
Ariana Tibi
Fall Into the Trance of Charlotte OC's 'Seriously Love, Go Home' [Q&A]
July 21, 2025
We’ve had a sonic crush on Charlotte OC since we caught her at a distant pre-pandemic SXSW set.
Author:
DJ Connor
Laufey Conquers Insecurity in "Snow White"
August 13, 2025
It’s only a matter of time before Laufey’s third studio album is out in the world.
Author:
Rebeccah Blau
BEL Reflects on Modern Dating in New Single “Amor”
August 8, 2025
Singer-songwriter BEL explores the complexities of desire in her latest bilingual single “Amor.”
Author:
Rebeccah Blau
Romy Mars Is Tired of Stroking Your Fragile "Ego"
August 12, 2025
Mars masks a pointed resentment under the veneer of a carefree, summery bop.
Author:
Alessandra Rincon
Gatlin Reflects on Her Doubts and Depression in “Pipe Dream” and “Happy”
August 13, 2025
Pop songstress Gatlin has never been one to hide her feelings.
Author:
Rebeccah Blau
Meg Smith Calls In Molly Grace and MARIS for Girls Just Wanna Be Famous(er)
August 4, 2025
The collab transforms Meg’s anthem into a sparkling celebration of friendship, fame, and rising femme-forward pop.
Author:
Chancey Stefanos