From the Site
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
![Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lostboycrow-ones-to-watch-thumbnail_1566239323.jpg)
Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
August 19, 2019
+ Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
![Get High On Life with Maude Latour's "Ride My Bike" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Maude-latour-ones-to-watch-2_1566232911.jpg)
Get High On Life with Maude Latour's "Ride My Bike" [Q&A]
August 16, 2019
"This song is definitely about when you're in that low spot, take charge of it. Go on a bike ride. Do it. Force yourself."
FLETCHER's 'you ruined new york city for me' Is the Perfect Soundtrack to Heartbreak
August 16, 2019
"Everyone remembers their first love, for better or for worse. I just decided to write about mine...in a very TMI kind of way."
![Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mothica-stream-ones-to-watch_1565971355.jpeg)
Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]
August 16, 2019
"'Love Me Better' started out as a love song about someone else and ended as an anthem for my own self-empowerment."
![Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/coin-ones-to-watch_1565898814.jpg)
Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]
August 15, 2019
From the get go, COIN has been a beloved project that never sought fame or fortune, but rather music lovers who could resonate with their thoughtful lyricism and optimistic instrumentals.
"Losing Me" by Gabrielle Aplin & JP Cooper For The Win
August 15, 2019
We could go on and on about how this track is the perfect marriage of vibe and soul... of sweet and salty...a metaphorical PB & J, but just t hit play and let your ears do the work.
Jazzie Young's 'Everything Changes' Is An Invitingly Introspective Debut
September 1, 2025
Young took the time to answer our burning questions about her debut album, change, and indie movie references.
![BANA Gives Us the Inside Scoop on Her Latest Song, "Air," Her Kurdish Pride, and Aromatherapy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bana-_press-_image-2-scaled-1757367318.jpg)
BANA Gives Us the Inside Scoop on Her Latest Song, "Air," Her Kurdish Pride, and Aromatherapy [Q&A]
September 8, 2025
Read on for the inspiring story of this artist's dreams come true.
Chloe Moriondo Dives To New Depths With "girls with gills"
September 10, 2025
The new track is a fierce alternative anthem that oozes a seductive, club-ready aura, feeling like a natural successor to her critically acclaimed recent album, oyster.
Asia Holiday’s “Sweet Tea” is a Feel-Good Anthem
September 14, 2025
Both an actress and a musician, Asia has a passion for performing that is clear through her sound, or what she fittingly describes as “theme songs that boost your confidence.”
![Parcels Tell Us How It Feels to be LOVED [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/parcels_by_drew_wheeler-1757964318.jpg)
Parcels Tell Us How It Feels to be LOVED [Q&A]
September 15, 2025
This Berlin-via-Aussie band is pushing the bounds of their sonic exploration on their latest record, LOVED.
Exclusive: KENNEDY Releases “All The Pretty Girls” For Those Who March To The Beat Of Their Own Drum
September 19, 2025
KENNEDY’s fourth single is finally here and even better, we got the accompanying visuals.
Emotive, Electric, Unstoppable: Michael Aldag’s ‘Crying in the Club’ EP
September 25, 2025
Long Live The ‘Freaks:’ Haute & Freddy Gear Up For Their First-Ever Headline Tour
September 22, 2025
Haute & Freddy’s haunting fourth single ‘Freaks’ is a seductive incantation for midnight abandon.
Love You Later Returns With Gut-Wrenching New Single “Mouth To Mouth”
September 26, 2025
“Mouth To Mouth” is the perfect sad bop to get you through fall, leading to a more complete Love You Later project to come.
![We're Obsessed with Ella Boh's "DiE," Introducing Her New Era [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image001-1758898137.jpg)
We're Obsessed with Ella Boh's "DiE," Introducing Her New Era [Q&A]
September 26, 2025
"DiE" pairs emotionally charged lyrics with the volatile energy of metal riffs to create a molten dark pop gem.