From the Site
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
![Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lostboycrow-ones-to-watch-thumbnail_1566239323.jpg)
Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
August 19, 2019
+ Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
![Get High On Life with Maude Latour's "Ride My Bike" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Maude-latour-ones-to-watch-2_1566232911.jpg)
Get High On Life with Maude Latour's "Ride My Bike" [Q&A]
August 16, 2019
"This song is definitely about when you're in that low spot, take charge of it. Go on a bike ride. Do it. Force yourself."
FLETCHER's 'you ruined new york city for me' Is the Perfect Soundtrack to Heartbreak
August 16, 2019
"Everyone remembers their first love, for better or for worse. I just decided to write about mine...in a very TMI kind of way."
![Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mothica-stream-ones-to-watch_1565971355.jpeg)
Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]
August 16, 2019
"'Love Me Better' started out as a love song about someone else and ended as an anthem for my own self-empowerment."
![Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/coin-ones-to-watch_1565898814.jpg)
Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]
August 15, 2019
From the get go, COIN has been a beloved project that never sought fame or fortune, but rather music lovers who could resonate with their thoughtful lyricism and optimistic instrumentals.
"Losing Me" by Gabrielle Aplin & JP Cooper For The Win
August 15, 2019
We could go on and on about how this track is the perfect marriage of vibe and soul... of sweet and salty...a metaphorical PB & J, but just t hit play and let your ears do the work.
![Izzy Camina on Heartbeat Basslines, Hugging Trees, and her EP 'Saline' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/6ca225_4712d000894f47ada96835e66e9d088f~mv2_copy-1764960582.jpg)
Izzy Camina on Heartbeat Basslines, Hugging Trees, and her EP 'Saline' [Q&A]
December 5, 2025
On Saline, Izzy devours normative, feelings-are-scary tropes and simply carousels the listener into a comprehensive state of fun and fear.
Lexa Gates Announces Sophomore Album, 'I Am,' Alongside Single, "Estranged"
December 8, 2025
The single is a moody, introspective anthem of love fading in the glow of ambition as Lexa boldly wears her vulnerability on her sleeve.
Chef's Choice: Whitney Whitney
December 9, 2025
Our latest podcast episode with genre-defying songwriter, Whitney Whitney, is out now!
Tamera Counts Her "Blessings" On Uplifting New Single
December 12, 2025
London-based indie darling Tamera has blessed fans with the aptly titled, beautifully vulnerable track, "Blessings."
Whitney Whitney Sees Right Through Your Girlfriend in “Isabelle”
December 12, 2025
Written for all of us that have to deal with our friends choosing the wrong person, Whitney Whitney's “Isabelle” is out now.
![JOA Falls Down the Rabbit Hole in “Even if it's a lie” Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joa-even-if-its-a-lie-1765823853.jpeg)
JOA Falls Down the Rabbit Hole in “Even if it's a lie” Video [Premiere]
December 15, 2025
JOA's latest music video is nothing short of mesmerizing.
![Evann McIntosh Recommends Driving in Convertibles with Your Friends [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/free_ride_press3-1765837023.png)
Evann McIntosh Recommends Driving in Convertibles with Your Friends [Q&A]
December 15, 2025
The rising alt-pop artist took time to chat with us about their time away, their approach to creating music, and book recommendations.
Elkan Wants to Make the World Dance
December 17, 2025
Meet elkan, the 22-year-old Sierra Leonean artist, songwriter, and producer coming off a career-defining year.
Couch’s Big Talk Is An Album of ‘Good Listens’
December 20, 2025
With Big Talk, Couch nailed their most ambitious assignment yet, and use their live show to embolden these songs, and themselves, further.
Zimmer90 Invite Us Into the Inner Workings of Their Album, "Interior"
December 27, 2025
After hearing the speed run of tempo-driven electro-pop that is Interior, we wanted to know so much more, and here are the results.