From the Site
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
![Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lostboycrow-ones-to-watch-thumbnail_1566239323.jpg)
Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
August 19, 2019
+ Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
Indie Duo HOAX Sheds Light on the Looked Over "Unamerican Dream" of Struggling Immigrants
August 16, 2019
"The 'American Dream' sounds wholesome and inspiring, but with the current social and political climate of our country, it almost feels more like a cruel joke..."
![Get High On Life with Maude Latour's "Ride My Bike" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Maude-latour-ones-to-watch-2_1566232911.jpg)
Get High On Life with Maude Latour's "Ride My Bike" [Q&A]
August 16, 2019
"This song is definitely about when you're in that low spot, take charge of it. Go on a bike ride. Do it. Force yourself."
FLETCHER's 'you ruined new york city for me' Is the Perfect Soundtrack to Heartbreak
August 16, 2019
"Everyone remembers their first love, for better or for worse. I just decided to write about mine...in a very TMI kind of way."
![Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mothica-stream-ones-to-watch_1565971355.jpeg)
Witness an Epic Moment of Self-Realization in Mothica's "Love Me Better" Visual [PREMIERE]
August 16, 2019
"'Love Me Better' started out as a love song about someone else and ended as an anthem for my own self-empowerment."
![Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/coin-ones-to-watch_1565898814.jpg)
Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]
August 15, 2019
From the get go, COIN has been a beloved project that never sought fame or fortune, but rather music lovers who could resonate with their thoughtful lyricism and optimistic instrumentals.
"Losing Me" by Gabrielle Aplin & JP Cooper For The Win
August 15, 2019
We could go on and on about how this track is the perfect marriage of vibe and soul... of sweet and salty...a metaphorical PB & J, but just t hit play and let your ears do the work.
KATSEYE's "Internet Girl" Is a Self-Aware Viral Hit in the Making
January 8, 2026
"Internet Girl" captures the complexities of visibility in the digital age, wherein confidence and critique coexist within the same doomscroll.
Solya Announces Debut Album With Release Of New Single "Tell Me It's Over"
January 14, 2026
West Texas singer-songwriter phenom Solya is foreshadowing her reign, announcing the release of her debut album Queen of Texas, out March 6.
Feng Goes "Cali Crazy" in Nostalgic, Sun-Soaked Single
January 16, 2026
California has a history of inspiring some of the best songs, and it looks like Feng’s “Cali Crazy” is going to be joining that list.
Lexa Gates Sophomore Album, I Am, Is A Quiet Claiming of Space
January 17, 2026
Vulnerable without being fragile and confident without being guarded, I Am feels like Gates stepping closer to herself in real time.
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Holly Humberstone Befriends Her Ghosts in “To Love Somebody," the First Single from Upcoming Album, Cruel World
January 23, 2026
Bedroom pop fans around the world rejoice because the queen of moody melodies and heart-piercing lyrics is back.
The Man Behind the Mask: Red Leather on Sobriety, Vulnerability, and His Second Album, TAHOE
January 21, 2026
Western rock artist Red Leather is inviting fans on another immersive journey into his mind and artistry with his upcoming album, TAHOE, set for release on February 27, 2026.
![Adam Klobi Chases Nostalgia in Latest Single, "FICTION" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/adam__klobi_18-12-25-837-_edit-1769452305.jpg)
Adam Klobi Chases Nostalgia in Latest Single, "FICTION" [Q&A]
January 24, 2026
We sat down with Adam to hear the latest on his exciting year ahead, as well as comic book illustrators, songs that sound like they were played in your mom's garage, and Klobi's very own musical Cinderella story.
Newcomer Bee Bran Is Goes Through Growing Pains on New Single “To Feel Is To Be"
February 1, 2026
The dreamy, synth-pop track sees the UK singer-songwriter examine a relationship where she and her partner grapple with change.
Feng Is Living For Anything But a 9 to 5 in "J*b"
February 7, 2026
“J*b” is an ode to every person counting down the minutes until they’re free from the shackles of employment.
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Whitney Whitney Yearns For "A Man Written By A Woman" In New Country Infused Single
February 6, 2026
The song, a follow-up to 2025 single “Isabelle,” sees Whitney Whitney on the search for a different kind of guy — one she could create herself.