From the Site
![UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/final-child-ones-to-watch_1565809242.jpg)
UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]
August 14, 2019
"That's where the inspiration behind the video came from. Somebody's view on their own lies, trying to keep 'em under control."
NIKI's "Indigo" Has Us Believing in an Eternal Hot Girl Summer
August 14, 2019
NIKI is the undisputed queen of 88rising.
Leah Kate Shares Wistful "Visions" in New Single
August 13, 2019
Kate's creates irresistible and dance-worthy anthems garnering a fervent fanbase and placements on some of Spotify's most popular playlists.
Get Lost in the Soulful Artistry of YEBBA with "Where Do You Go"
August 13, 2019
The 24 year old Arkansas native, New York-based songwriter is giving us a small taste of what's to come with her debut studio album.
![Carlie Hanson - "Hazel" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/carlie-hanson-live_1565725582.jpg)
Carlie Hanson - "Hazel" [Live + Interview] | All Eyes On
August 13, 2019
Carlie Hanson is a mythical being that simultaneously exists in a world made up of late '90s rock and anthemic, empowering pop.
![R&B Heartthrob Chris LaRocca Gets Recruited by the Mafia in Edgy "Dice Out / Test On Me" Video [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chris-larocca-ones-to-watch_1565652661.jpg)
R&B Heartthrob Chris LaRocca Gets Recruited by the Mafia in Edgy "Dice Out / Test On Me" Video [Q&A]
August 12, 2019
To celebrate the release of his new music, we recently chatted with LaRocca about his punk rock past, surprising music tastes, and of course, his new 'Saudade' EP.
RUEL Puts a Magnifying Glass to Stan Culture in "Face to Face"
August 12, 2019
Beneath the track's lush, R&B-hued instrumentation, the singer messages his current pop star obsession on social media while running around Paris before her show.
![Zealyn Resists a Surreptitious Charm With Style in "So Damn Charming" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Zealyn-ones-to-watch-3_1565637689.jpeg)
Zealyn Resists a Surreptitious Charm With Style in "So Damn Charming" Video [PREMIERE]
August 12, 2019
"Everything looks beautiful and well put together, but on the inside I am broken and so full of pain and doubt."
Ahead of Tour, Ashe Proudly Dismantles Toxic Relationships With 'Moral of the Story: Chapter 2′
August 9, 2019
"When I was married, I was broken...I wrote it to dismantle the marriage I was in and with hopes of dismantling other people's toxic relationships."
Kailee Morgue Covers Metric's "Black Sheep" for all Those Scott Pilgrim Stans Out There
August 9, 2019
"Black Sheep" is a testament to Morgue's impressive range, one that extends far beyond that of atmospheric pop numbers.
No Rome and Bearface Take a Late-Night Drive in "1:45AM"
August 3, 2020
The striking collaboration captures the boundless feeling of bright lights and night skylines pass you by at a mile a minute.
![almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/almost-monday-hailey-beebs_1618596452.jpeg)
almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]
April 16, 2021
Never overly complicated and effortlessly cool, there's something inherently liberating about almost monday's music.
YDE Pens a Stirring Introduction With Debut EP 'SEND HELP’
September 12, 2022
YDE emerges as an enthralling triple threat with her soul-searching debut effort.
![Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elohim-tour-ones-to-watch_1573581091.jpg)
Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]
November 12, 2019
We are already counting down the days.
Silver Sphere Makes a Shimmering and Stunning Debut With 'all my boyfriends'
September 28, 2020
Silver Sphere makes music to laugh, cry, and dance to.
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Ren Plays Twisted "mind games" in the Form of Pop Perfection
May 6, 2019
"Lines like 'little bits of life flood in every time you smile' is my way of painting a picture for a listener and creating this world where I'm really in someone's head."
Freya Ridings Finds Redemption After Heartbreak With "Castles"
May 31, 2019
You wouldn't want to sleep on a pop artist whose earliest work has been praised by the likes of Florence Welch and Taylor Swift, would you?
Who Is Tate McRae?
January 30, 2020
16-year-old Tate McRae is poised to be pop's next big thing.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.