From the Site
![RITUAL and Tove Styrke Take Us to the End With "Love Me Back" Video](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tove-styrke-ritual-ones-to-watch-2.jpeg)
RITUAL and Tove Styrke Take Us to the End With "Love Me Back" Video
January 23, 2019
RITUAL enlists Tove Styrke for their most noteworthy collaboration yet.
Author:
Andra Nechita
![Indie-Pop Darling UPSAHL Combats Superficiality with "Drugs"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/upsahl-ones-to-watch.jpg)
Indie-Pop Darling UPSAHL Combats Superficiality with "Drugs"
January 22, 2019
19-year-old UPSAHL's latest single is a powerfully provocative piece of indie pop that isn't even about taking drugs.
Author:
Alyssa Yung
![Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noe-ones-to-watch.jpg)
Noé Embraces Self-Deprecating Humor in Playful "Pity Party" Video [PREMIERE]
January 22, 2019
, "Pity Party" is an indie pop anthem for every emotional soul.
Author:
Alyssa Yung
![Tim Atlas - "Sidestep" | Live From The Rooftop](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tim-atlas-ones-to-watch.gif)
Tim Atlas - "Sidestep" | Live From The Rooftop
January 22, 2019
We had the chance to invite rising neo-soul and dream pop artist Atlas out to bring a vibe quite like no other to our rooftop.
Author:
Maxamillion Polo
![half•alive Hits the Bullseye Once Again With "arrow" Video](https://s3-us-west-2.amazonaws.com/onestowatch-v2/half-alive-ones-to-watch-2.jpeg)
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Author:
Maxamillion Polo
![Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sigrid-ones-to-watch-4.jpg)
Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
Author:
Anna Scholfield
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Author:
Anna Scholfield
![Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mark-evich-ones-to-watch-4.jpg)
Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Author:
Anna Scholfield
![Minke Channels Her Inner Ariana Grande in "Too Late"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/minke-ones-to-watch-2.jpg)
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
Author:
Maxamillion Polo
![FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frenship-ones-to-watch.jpg)
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
Author:
Alissa Arunarsirakul
![Sub Urban Has a Haunting Vision For Pop](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sub-urban-thrill-seeker_1584124742.png)
Sub Urban Has a Haunting Vision For Pop
March 13, 2020
"<i>Thrill Seeker</i> tells a story of adolescent imperfection from the perfectionist."
Author:
Maxamillion Polo
![Gracie Abrams' "Stay" Video Is the Perfect Home Movie](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gracie-abrams-stay_1579719136.png)
Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.
Author:
Emily Smith
![girl in red's "watch you sleep." Is a Lovely, Intimate Lullaby](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-in-red-ones-to-watch-2.jpeg)
girl in red's "watch you sleep." Is a Lovely, Intimate Lullaby
January 25, 2019
girl in red's latest sees her wishing to stay frozen in a perfect moment of time.
Author:
Maxamillion Polo
![Watch Dennis Lloyd Fall In Then Out Of Love In His Music Video for "Never Go Back"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dennis-lloyd-ones-to-watch 2.jpeg)
Watch Dennis Lloyd Fall In Then Out Of Love In His Music Video for "Never Go Back"
March 20, 2019
"Never Go Back" is inspired by a rocky relationship Dennis Lloyd experienced with a Colombian woman he met in Bangkok.
Author:
Kelly Itatani
Alec Benjamin's "Mind Is A Prison" Is an Impossible Escape
December 12, 2019
Our favorite narrator graces us with his most vulnerable sonic story to date.
Author:
Maxamillion Polo
![Public Library Commute Makes a Nostalgic Return on His New Single "Moonlight"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/public library_1612544093.jpg)
Public Library Commute Makes a Nostalgic Return on His New Single "Moonlight"
February 5, 2021
Conrad Hsiang, better known under the moniker Public Library Commute, is a multi-talented indie-pop star in the making.
Author:
Tyler Borland
![From Stefani Germanotta to Lady Gaga to Mother Monster: How a Star Was Born [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lady-gaga-ones-to-watch-4.jpeg)
From Stefani Germanotta to Lady Gaga to Mother Monster: How a Star Was Born [WHERE ARE THEY NOW?]
March 6, 2019
We look back at the career of Lady Gaga, from its very beginning to A Star Is Born.
Author:
Maxamillion Polo
![Hojean's "Over 85" Is an Effortless Joyride](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hojean-ones-to-watch_1583360394.jpeg)
Hojean's "Over 85" Is an Effortless Joyride
March 4, 2020
There's simply no limit when it comes to Hojean.
Author:
Joey Legittino
![Lewis Capaldi Just Wants a Cuddle in "Hold Me While You Wait"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lewis-capaldi-ones-to-watch-2.jpeg)
Lewis Capaldi Just Wants a Cuddle in "Hold Me While You Wait"
May 3, 2019
The single is a gut-wrenching, heart-stopping preview of his debut album
Divinely Uninspired To a Hellish Extent,' set to release May 17.
Author:
Alyssa Yung
![JVKE Falls in and Out of Love in Debut Album ‘this is what ___ feels like (Vol. 1-4)’](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jvke-this-is-what-feels-like-1664296976.png)
JVKE Falls in and Out of Love in Debut Album ‘this is what ___ feels like (Vol. 1-4)’
September 27, 2022
The viral breakout artist's debut and potentially final album is here.
Author:
Alessandra Rincon