From the Site
Who Is Salty?
April 3, 2025
With her signature blend of bold melodies and feel-good anthems, Salty is carving out her own space in pop music—one confidence-boosting song at a time.
![Kita Alexander Provides a Moment of Indulgent Pop Respite in "Press Pause" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kita-alexander-press-pause-1743646719.jpg)
Kita Alexander Provides a Moment of Indulgent Pop Respite in "Press Pause" [Q&A]
April 3, 2025
"'Press Pause' is about the quiet power of being present for someone when their world feels like it’s falling apart."
Beach Bunny Wrestles with Self-Doubt in Lively New Single “Tunnel Vision”
April 2, 2025
Bouncing back with their energetic new single, Beach Bunny has made waves with “Tunnel Vision," the latest glimpse into their upcoming third album of the same name.
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Alejandro Aranda Returns With Acoustic Single “Meant to Be”
March 28, 2025
From dishwasher, to American Idol runner up, to releasing music under his previous name Scarypoolparty, Alejandro Aranda’s career has been a whirlwind journey.
Ella Vos Imagines a World for the Girls in her New Single “National Anthem”
March 28, 2025
The LA native’s extensive discography explores a range of taboo topics, from postpartum depression to divorce, and more.
Meet vera and Her Ethereal, Retrospective “wrong place, wrong timing”
March 28, 2025
“wrong place, wrong timing” is a bittersweet reflection on love and loss, with a gorgeous soundscape to set the scene
Gilanares Explores Self-Destruction On Stimulating Single "F33D TH3 B3AST"
March 26, 2025
"I want this song to encourage people to explore their own 'beast," explains Gilanares
Matt Maltese Yearns For Beloved On New Single "Pined For You My Whole Life"
March 25, 2025
Rooted in classic soul and Motown influences, the track channels grand, yearning emotion through lush instrumentation and Maltese's signature heartfelt lyricism.
Cameron Whitcomb Chats “Hundred Mile High”, American Idol, And Taking Accountability (Q+A)
March 25, 2025
One of Spotify’s Top Artists to Watch for 2025, Whitcomb is an artist who rejects the notion that his past will define him, and one looking to provide relief for those listening enduring their own trials and tribulations.
Isabel LaRosa Gives a Glimpse Into Her Debut Album 'Raven' With New Single “Cry For You”
March 24, 2025
"Cry For You" touches on a feeling a lot of people sadly know all too well.
BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video
February 27, 2019
"... we had a finished product that not only felt true to the mood of the song but also reminded us of what we love the most about creating art, doing it between friends."
KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
BETWEEN FRIENDS and Teezo Touchdown Make For a Match Made in Heaven in "redlight"
May 5, 2023
A niche collab we never betted on yet is better than we ever could have imagined.
Zeph Shares Her Debut Album and Personal Diary With ‘character development’
June 20, 2023
The debut album from the rising star sees her unapologetic and more honest than ever.
![Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lxandra-ones-to-watch-crop_1565214969.png)
Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]
August 7, 2019
Lxandra is reaching for the stars, and already has the moon in her grasp.
Mark Diamond - "Steady" (Live) | All Eyes On
October 16, 2019
Diamond delivered a performance we will not be forgetting anytime soon.
100 gecs Redefine Holiday Cheer With "sympathy 4 the grinch"
December 7, 2020
"sympathy 4 the grinch" is a hyperpop injection to the holiday canon.
conner Drops the Defiant New Music Video for "bite the bullet"
February 18, 2021
conner is leading this new wave of artists who have a modern interpretation of 90′s punk sounds.
Blu DeTiger and Biig Piig Capture Lightning in a Bottle With "Crash Course"
July 19, 2022
The collaboration between the US and UK rising stars is hypnotic.
Emma Ogier Tackles Life Head-On in Sophomore Single "Consider Me a Winner"
July 31, 2023
Meet the rising artist who has caught they eyes of Maggie Rogers and more.