From the Site
![Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/drinker-ones-to-watch.jpg)
Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]
February 27, 2019
"It's a song about the early steps of that transition. I think I was somewhere between denial and acceptance at the time this one came through."
Hatchie Questions Her Past Relationship in "Without A Blush" Video
February 27, 2019
Hatchie's first single from her forthcoming album is a promising window into Hatchie's compelling future.
Jordan Rakei Transports Us to a Dystopian Future in "Mind's Eye"
February 26, 2019
Rakei lends his impressive vocal and production talents to a tale of inescapable technological chaos.
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
ilo ilo Embraces Their Name and Sound in the Electrifying "come thru"
February 22, 2019
The sort of song that sways between the rush of a festival's main stage and blissful moments of electro-pop reflection.
FINNEAS Proclaims His Feelings for "Claudia" Sulewski With an Infectious Sonic Love Letter
February 22, 2019
This one goes out to Sulewski for being one hell of a muse.
![Ren Details Her Complicated Love Life In Vulnerable Music Video for "Waves" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ren-ones-to-watch 2.jpeg)
Ren Details Her Complicated Love Life In Vulnerable Music Video for "Waves" [PREMIERE]
February 22, 2019
"I used the ocean as a metaphor for this relationship, something we know so little about which scares us. Yet, we find what we know so beautiful so we always go back."
bülow Sings of "Sweet Little Lies" in a Poignant Moment of Pop Euphoria
February 22, 2019
bülow has all the makings of a future pop star.
![Electronic Mastermind Vincent Makes Room for Vulnerability in Debut 'For You' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vincent-ones-to-watch.jpg)
Electronic Mastermind Vincent Makes Room for Vulnerability in Debut 'For You' EP [PREMIERE]
February 21, 2019
"The goal for this EP was to create something deeper than a simple collection of songs - an intimate record with meaning and depth, told through melody and lyrics cohesively."
![Austin Harms Shares His Story of Lost Love and Coping With Grief in 'BLOOD' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Austin-Harms-ones-to-watch-2.png)
Austin Harms Shares His Story of Lost Love and Coping With Grief in 'BLOOD' EP [PREMIERE]
February 21, 2019
'BLOOD' is an inspiring testament to the power of heart-wrenchingly honest songwriting.
![Indy Finds Herself Again in "East Coast" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/indy-interview-east-coast-1719516761.jpg)
Indy Finds Herself Again in "East Coast" [Q&A]
June 28, 2024
"I knew a lot of people could probably relate to the loss of identity after such a long relationship. Especially in your early 20s, as a woman, and especially going into summer."
![Carlile Casts a Pop Spell in Debut Album 'Human Human' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/carlile-human-human-1725419997.jpg)
Carlile Casts a Pop Spell in Debut Album 'Human Human' [Q&A]
September 4, 2024
"'Human Human' is an exploration of emotion through song."
Cosette’s “Eyes” is a Glimpse of Pure Artistic Vision
October 18, 2023
Cosette is an artist who is deserving of both your eyes and ears as winter slowly descends upon us.
Kenya Grace's Debut EP 'The After Taste' Leaves a Colorful, Euphoric Impression
March 27, 2024
'The After Taste' gives you permission to embrace your sadness, rage, and freedom.
Chappell Roan Honors Her Country Roots in "The Giver"
March 17, 2025
The breakout pop star is finally back with a cheeky pop-country smash.
![From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1752687249.jpg)
From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]
July 16, 2025
Ever so curious about such a uniquely committed and complementary group, so early in their careers, we snuck the group into our nice executive conference room for a proper deep dive.
Daniel Seavey Pens a Comeback Anthem in “Second Wind”
February 5, 2025
, “Second Wind” is an enticingly vibrant, deliciously abstract pop microcosm.
![NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-a-toy-say-so-1689181679.jpeg)
NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]
July 12, 2023
"say so" is all about "this idea of wanting someone so bad, but you’re stuck in limbo waiting for them to finally say how they feel."
Kacy Hill Feels More Assured in Her Sound and Life Than Ever in 'BUG'
May 2, 2024
'BUG' is a project full of light, loss, and the power of finding happiness within yourself.
Addison Rae Makes Her Entry Into Pop History with Debut Album “Addison”
June 9, 2025
Addison embodies nostalgia in a manner so intense it surpasses the recent Y2K movement by miles.