From the Site
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
Peter McPoland Finds Himself Again in the Embrace of 'News at 9'
April 27, 2022
"If I am myself again, it is because of this song."
Hojean's "Over 85" Is an Effortless Joyride
March 4, 2020
There's simply no limit when it comes to Hojean.
Jade LeMac Writes Her Name in the Pop Stars to Be With 'Constellations'
February 13, 2023
The gravitational center of 'Constellations' sees LeMac showcasing the full depth of her pop potential.
Tate McRae's "greedy" Proves She's Unafraid to Claim What's Hers
September 15, 2023
"I feel like this is the first time where people are seeing a feistier and more playful side of me."
Sub Urban Has a Haunting Vision For Pop
March 13, 2020
"<i>Thrill Seeker</i> tells a story of adolescent imperfection from the perfectionist."
BoyWithUke and blackbear's "IDGAF" Is a Perfectly Petty Anthem
March 18, 2022
Let "IDGAF" score the end of your next relationship, fling, situationship, you name it.
Gracie Abrams' 'This Is What It Feels Like' Is Painfully Relatable Songwriting at Its Finest
November 15, 2021
<i>This Is What It Feels Like</i> is a masterclass in vulnerable, transcendent songwriting.
Lennon Stella's "Golf On TV" Is a Call to Let Go of Toxic Love
February 17, 2020
No lies, no games, no toxicity.
![10 Questions With Isabel Dumaa on Her Latest Single "Quarter Life Crisis" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/isabel_dumaa_q_l_c_photos-18-1683643478.jpg)
10 Questions With Isabel Dumaa on Her Latest Single "Quarter Life Crisis" [Premiere + Q&A]
May 9, 2023
Isabel Dumaa talks new single and music video, 90th birthday concerts, and her ones to watch.
![Iconic Songwriter Billy Steinberg Deconstructs Madonna's "Like A Virgin" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/billy-steinberg-ones-to-watch-6.jpg)
Iconic Songwriter Billy Steinberg Deconstructs Madonna's "Like A Virgin" [ANATOMY OF A SONG]
January 3, 2019
"If you can write something truly personal, it sometimes becomes universal simultaneously if it's honest."