From the Site
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
![Chasing Daze's Indie Pop Gems Are Bound to "Change You" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chasing-daze-ones-to-watch_1579540909.jpg)
Chasing Daze's Indie Pop Gems Are Bound to "Change You" [Premiere]
January 20, 2020
Chasing Daze's debut single arrives in wonderful fashion.
Lexi Jayde Throws a Party For One in "bedroom walls"
June 4, 2021
Expressing a maturity that betrays her age, Jayde and her music is in the midst of coming-of-age.
Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Catie Turner's "Friends" Is a Campfire Tale of Mixed Signals
August 30, 2024
“Friends” copes with betrayal through comedy in this era-launching track.
![Johan Lenox, Wifisfuneral, and the Suburban Melancholy of "Bad Decisions" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/johan-lenox-bad-decisions_1579280424.png)
Johan Lenox, Wifisfuneral, and the Suburban Melancholy of "Bad Decisions" [Premiere]
January 17, 2020
There is a bewitching quality to the melancholy that runs rampant in Johan Lenox's music.
marcos g Dances Around the Issue of Commitment in "cold feet"
May 4, 2021
"Being scared of commitment and settling is a big fear so to write a pretty, fun song about this scary feeling was great."
Wafia, Masego, and Ta-ku Make For a Dream Team on "Wide Open"
June 28, 2021
The trio delivers on some much-needed summer vibes as we re-emerge from our respective quarantines.
Amber Ryann Flexes Her True, Authentic Self on "Been High"
November 5, 2021
"The song is about having confidence in yourself and not having any need to prove anything to anyone else."
Meg Smith Gets Painfully Relatable in "All The Things You'd Ruin"
March 1, 2023
“All The Things You’d Ruin” is something right out of an early 2000s movie soundtrack.
Kenya Grace Eyes Up Another Smash Hit With the Wistful "It’s not fair"
March 19, 2024
Grace's distinctive fusion of pop and dance feels destined to take over the charts and world.