From the Site
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
![Take a 3-Minute "Vacation" with Johnny Stimson's Soulful Pop Righteousness [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/johnny-stimson-ones-to-watch_1558546247.JPG)
Take a 3-Minute "Vacation" with Johnny Stimson's Soulful Pop Righteousness [PREMIERE]
May 22, 2019
Stimson's silky vocals and atmospheric guitars are exactly what attracts us to his timeless sound.
Lil Halima Is Norway's Alternative R&B Icon on the Rise
December 26, 2019
Lil Halima is taking the world by storm one year at a time. 2019 was merely the beginning.
![Dana Williams Sharpens Her Blade With New Single "Knife" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dana Williams OTW smaller_1594840240.jpeg)
Dana Williams Sharpens Her Blade With New Single "Knife" [Premiere]
July 15, 2020
Dana Williams is ready to unveil yet another fruit of her labor, a new single titled "Knife."
Cosette's Futuristic 'Gameboy' Is a Powerful Debut Full of Risks and Rewards
March 19, 2021
Following over a year of sporadic singles, Nashville-based pop artist Cosette returns with her debut EP 'Gameboy.'
Matthew Chaim Presents an Alternative View on Death in "Form"
May 1, 2020
"Form" sheds light on the reoccurring mini "deaths" that are sprinkled throughout our individual lifetimes.
contradash Seeks Out Reassurance on "petal pickin'"
August 21, 2020
contradash seeks out reassurance that his feelings aren't one-sided while remaining effortlessly cool and self-confident on "petal pickin'"
Jesse Gold's "R.I.P" Is a Powerful Admittance of Struggle and Self-Doubt
March 31, 2021
"R.I.P" is a refreshingly honest and intimate tour de force.
![Dhruv Navigates a Storm of Emotions in Debut Album 'Private Blizzard' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dhruv-pirvate-blizzard-interview_copy-1724949874.jpeg)
Dhruv Navigates a Storm of Emotions in Debut Album 'Private Blizzard' [Q&A]
August 29, 2024
In his long-awaited debut album, the rising star delves into themes of personal development, grief, loneliness, and more.
IDER Demands Bodily Autonomy in Indie Pop Anthem "Know How It Hurts"
November 16, 2024
The duo’s earnest voices accompanied by a driving beat turns a doomsday anthem into an anthem of hope and change.
Alix Page's "Frank" Reflects on Love and Loss
January 4, 2021
Inspired by the imagery and themes from Frank Ocean's "White Ferrari," "Frank" sees Alix Page building her own narrative recounting a missed opportunity between herself and a romantic interest.