From the Site
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
berryblue Bursts Onto the Scene With 'Uh Oh'
February 6, 2025
'Uh Oh' is infectious, cool, and ready to burst.
Cub Sport Finds ‘Jesus at the Gay Bar’ in a Moment of Musical Ascendance
April 10, 2023
‘Jesus at the Gay Bar’ is a delectable album sure to fill your head, heart, and soul.
We Are Absolutely "Obsessed" With Sophie Powers Ashley Sienna's Infectious New Single
March 1, 2024
"We can't help who we love or even obsess over. So why is there so much judgment surrounding someone's partner?"
The Hellp Yearn For Home in Latest Single "Colorado"
July 2, 2024
"Colorado" is wrapped in lush, textural production that manages to feel both oddly familiar and novel.
The Dare Doesn't Care if You're on the List in "You're Invited"
August 7, 2024
The Dare is the name dripping off everyone’s tongue.
![Lia Pappas-Kemps Captivates Us With Her EP "Gleam" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lia_pappas_kemps2-1732240766.jpg)
Lia Pappas-Kemps Captivates Us With Her EP "Gleam" [Q&A]
November 22, 2024
Her new sound is an elegant evolution, crossing genres but remaining tender and real.
![BETWEEN FRIENDS Chat New Single “XD”, Opening for Olivia Rodrigo, and New Album WOW! [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/63856dd7-0287-f861-41e5-974496d741d6-1751073394.jpg)
BETWEEN FRIENDS Chat New Single “XD”, Opening for Olivia Rodrigo, and New Album WOW! [Q+A]
June 28, 2025
Electro-pop connoisseurs BETWEEN FRIENDS have been rolling out their sophomore record throughout the last few months, capturing the digital age in their high-energy, emotional web.
BETWEEN FRIENDS Chase Heartfelt Childhood Nostalgia in "Friends," Announce 'Garage Sale' EP
March 15, 2024
"Everyone gets so serious when you grow up, but that childhood feeling is something we should chase."
Ahead of Debut Album 'Sugar Water,' Maude Latour Takes a Look Back in "Comedown"
July 3, 2024
"This song is for all of these memories of my New York teenage dream. And for my friend. I wish he was here.”
Lydia Night Debuts Solo Era with Uber-Relatable Pop Anthem, “Pity Party”
April 5, 2025
“Pity Party” is a pop-infused single that accurately captures the modern-day woman’s struggle that is so often romanticized online or brushed over by society.