From the Site
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
sombr Mourns a Love That Never Was in "we never dated"
June 21, 2025
sombr continues to bare all in his discography, a formula that’s left an entire fandom ravenous.
Pink Roses' EP "=" Is an Emotional Soundtrack to the Lives We Once Lived
January 15, 2021
Pink Roses' latest EP "=" is an emotional soundtrack to a life we want to live again.
Mimi Webb's "Mistake" Is an Infectious Reminder to Live Life to the Fullest
April 12, 2024
"Mistake" gives you no choice but to leave your worries on the dancefloor.
![Meet ARTMS, The K-Pop Group Looking to Transcend Virtual Love With '<Dall>' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/artms-dall-interview-1720033089.jpg)
Meet ARTMS, The K-Pop Group Looking to Transcend Virtual Love With '<Dall>' [Q&A]
July 3, 2024
With '<Dall>' now gifted to fans new and old alike, we spoke with ARTMS to dive headfirst into the group's impressive debut effort.
UPSAHL Turns Up the Heat in "Summer so hot"
June 25, 2024
“Summer so hot” is a laidback banger designed for the hottest moments of the hottest season.
Dhruv Asks the Hard Questions in Heartbreaking New Single "How?"
April 12, 2024
"'How?' is about trying to earn someone's love and attention and realizing you've completely lost sight of yourself in that process."
Memory and Fate Intertwine in David Kushner’s '20 Years From Now'
February 20, 2025
'20 Years From Now' is a sea of beautiful sorrow.
Meet vera and Her Ethereal, Retrospective “wrong place, wrong timing”
March 28, 2025
“wrong place, wrong timing” is a bittersweet reflection on love and loss, with a gorgeous soundscape to set the scene
Sadye Dances the Pain Away in “Pretty Traumatized”
February 12, 2024
"It’s horror masked with humor. It’s the essence of me.”
Coco & Clair Clair's 'Girl' Is the Perfect Pop Project For the Girls Who Get It
August 30, 2024
Before there was demure, there was Coco & Clair Clair.