From the Site
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
SEB Delivers an Irresistible Double Offering with "sugarhoneyiceicetea" and "moving on"
May 3, 2023
SEB continues to challenge himself and evolve with each and every record.
Daya is Burning Toward Stardom With Demise
June 30, 2025
The rising star took the time to answer all our burning questions about the new single, feeling confident in your skin, and Webkinz.
Maggie Andrew Releases Sweet & Sour Suave-Pop EP 'DAY JOB'
June 21, 2024
'DAY JOB' is a near album filled to the brink with suave pop eclectic goodness.
![Master Peace Looks For Salvation in the Dark and Sleazy "Save Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/master-peace-save-me-1723495710.jpg)
Master Peace Looks For Salvation in the Dark and Sleazy "Save Me" [Q&A]
August 12, 2024
"Master Peace aka Peace Okezie is a singer from Surrey that makes some of the best indie pop / sleaze music of our generation."
Loyal Lobos Dances the Night Away in "Summer En París," Announces 'Loba Vol. 2'
October 8, 2024
"Summer En París" is an addictive pop-dance track touched with the nostalgia and bubbliness of disco.
Clara Le Bouar Pens an Ode to Platonic Love in "Silver"
February 17, 2025
"'Silver' is more than just a song - it's a love letter to my best friend, written during one of the hardest times in her life."
BETWEEN FRIENDS Romanticize Everything in Sophomore Album “WOW!”
August 7, 2025
If you’re looking for electro-pop that pushes ideas forward and celebrates the simple moments in life, prepare to be WOWed by BETWEEN FRIENDS’ transformative sophomore record.
Bensbeendead. Blossoms on 'GARDENING'
October 26, 2020
Bensbeendead. has debuted his first EP entitled 'GARDENING.'
Yeek Gets Cash Money and Us in Our Feels With "$$$$"
July 28, 2023
“$$$$” doesn’t stray far from Yeek’s signature ability to marry pop and moody R&B.
Allison Ponthier Crafts a Lighthearted Tale of Imposter Syndrome and Obsession in "Skin"
March 11, 2024
It’s entertaining, it’s lighthearted, it’s silly, it’s sapphic. It's everything and more.