From the Site
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
![DoloRRes x cherry chola Dance Us Through Their 'Jacuzzi' Mixtape [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unknown-1744236217.png)
DoloRRes x cherry chola Dance Us Through Their 'Jacuzzi' Mixtape [Q&A]
April 9, 2025
A true walkabout of latin cross genre pop, this mixtape is a downhill run of vibes and pure fun momentum.
![Cautious Clay Infused a Move to Philadelphia, Basketball, and Creative Non-Routines Unto 'The Hours: Morning" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1471___c_r_o_p_p_e_d_copy-1747490573.png)
Cautious Clay Infused a Move to Philadelphia, Basketball, and Creative Non-Routines Unto 'The Hours: Morning" [Q&A]
May 17, 2025
The artist gives us the inside scoop on his creative lifestyle, from painting to music making.
![Labit's "MANGOES AND RICE" Is the First of A Memoir of Change [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/labit-pressimage-1749172982.png)
Labit's "MANGOES AND RICE" Is the First of A Memoir of Change [Q&A]
June 5, 2025
Diving into family and memories, this single hints toward an impending 18-track album.
“Sail Away” from Toxicity with Indy’s New Instant Earworm
May 9, 2025
Following the devastatingly beautiful “Savior” released earlier this year, this new single takes Indy’s artistry to unexplored places, lyrically and sonically.
![Lauren Spencer Smith Teaches A Masterclass in "THE ART OF BEING A MESS" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/6ec58e06-e186-4a20-bd31-444ff7c541fd__t_a_b_l_e_t__l_a_n_d_s_c_a_p_e__l_a_r_g_e_16_9-1752191198.jpg)
Lauren Spencer Smith Teaches A Masterclass in "THE ART OF BEING A MESS" [Q&A]
July 10, 2025
A proper cocktail of emotions and pop ear candy, this artist's sophomore album is a collision of highs and lows.
Levent Geiger Searches For Vaildation in "Love Me"
December 5, 2024
Levent remains one of the most promising voices in modern pop.
![Stella Bridie Wants You to Feel Catharsis [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/s_b_press2-1748987278.jpg)
Stella Bridie Wants You to Feel Catharsis [Q&A]
May 31, 2025
This past year has been a big one for the young musician from Melbourne, from releasing her first EP to playing SXSW, and we caught up with her behind the scenes at The Great Escape.
Olivia O'Brien's 'love & limerence' Is a Re-Introduction to This Vulnerable Rising Star
June 24, 2024
'love & limerence' is a testament to the ever-exciting journey of getting to know yourself.
Daniel Seavey Embraces the Storms in “Other People”
September 5, 2024
“Other People” is both sunny and thunderous, carried both by anguish and acceptance of things lost and won, past and present.
Danny Dwyer's "System Overload" Is an Intoxicating Dancefloor Meditation
October 23, 2024
"For 'System Overload,' I wanted to do something different and play with styles a little outside of what I'm known for."