From the Site
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
Cate Tomlinson Weaves a Dark Pop Tale of Fatal Attraction in "The Ring of Fire"
November 4, 2024
“The Ring of Fire” “explores the dangerous allure of giving yourself completely to someone or something, even when you know it might destroy you."
BIZZY is Back With Messy New Single “Don’t Tell The Girls”
April 6, 2025
Alt-pop's favorite voice of honest, messy, fun BIZZY has just announced her run on the North American leg of Rachel Chinouriri's tour.
![Maz Contains Multitudes in Dazzling Debut EP “NPC” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maz_by_ana_peralta_chong,2-1743963286.jpg)
Maz Contains Multitudes in Dazzling Debut EP “NPC” [Q&A]
April 7, 2025
We chatted with Maz about NPC, starting an artist career from her hometown, and her many sonic influences:
Mel Denisse Embraces Her Dark Side on Provocative Headbanger "Like a Fiend"
May 2, 2025
Denisse is more self-aware and explorative than ever before as she walks the tightrope between reality and her dark side on this provocative new track.
The Lone Star of Pop: Tiffany Stringer Shines on Debut EP, 'The Texas Primadonna'
May 13, 2025
Exploring the feelings of post-breakup clarity, Tiffany comes to realize that truly, it’s his loss.
Dove Cameron Offers Herself to the Canvas in "French Girls"
May 14, 2025
In "French Girls," we see style and substance converge for a fitting tribute to fame and all its complexities.
Zolita Has No Problem Saying "Bye Bye Baby" to an Ex Who Refuses to Grow Up
October 16, 2024
"'Bye Bye Baby' is a ruthless breakup song about an all too common stereotype."
![ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/orkid-where-flowers-grow-1733346871.jpeg)
ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]
December 4, 2024
ORKID’s voice basks in the type of warmth that crackles like old vinyl, melts chills, and wraps you in a hug as you sing along.
jxdn Holds Nothing Back in the Raw and Unapologetic 'WHEN THE MUSIC STOPS'
July 1, 2024
“‘When The Music Stops’ is my love letter to rock music and my outward expression of inner healing. This album is raw, intentionally diverse, and personal."
Nate Sib Rides a Euphoric High in 'for us'
May 20, 2025
Sib bridges mainstream pop with alternative experimentation to curate a sound uniquely his own.