From the Site
![Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/malu-trevejo-ones-to-watch-3.jpeg)
Is Malu Trevejo Just an Influencer or an Embodiment of the American Dream? [INTERVIEW]
February 13, 2019
Her most recent single, "Como TຠMe Quieres," is a bilingual sensation with all the hallmarks of a crossover hit.
![Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-setton-ones-to-watch-2.jpg)
Sam Setton Embarks on a Emotional Reflection That "Hurts So Much" [PREMIERE]
February 13, 2019
This is a super emotional song for me, inspired by a tough breakup I went through.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
![Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brett-mclaughlin-ones-to-watch-5.jpg)
Meet The Man Behind Troye Sivan's Smash Pop Hit, "My My My!" [ANATOMY OF A SONG]
February 12, 2019
"To get to experience bucket list moments with one of your best friends who stands for something so powerful...it's so incredible. "
![Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/talos-ones-to-watch.jpg)
Multi-Instrumentalist Talos Revives Us with His Eclectic 'Far Out Dust' Album [Q&A]
February 12, 2019
"Longevity. Everything else is just noise. If your music can stand the test of time and if you continue to persist, then that in my eyes is success."
Donna Missal Takes to the Director's Chair for the Haunting "Jupiter" Video
February 12, 2019
Donna Missal is living up to her reputation as a rising artist who never ceases to surprise and impress.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
Burry Is Tired of Blaming Astrology in “Scorpio Sun”
June 20, 2025
Rising pop artist Burry explores queer culture in this indie tune.
Chloe Star's EP Apt. 1101 Is A Battlecry of Alt-Pop Bravado
July 15, 2025
Apt. 1101 is a well-rounded sophomore EP, short and sweet – with enough range of what Star excels at, transcending genre norms by challenging what we expect a modern rocker to sound like and making it so much better.
We May Have the Hottest Song of the Summer with Ashley Mehta´s “Heat”
August 4, 2025
With her latest release “Heat," we should have all seen the signs that something boiling hot was coming.
Joyful Resistance: Corook at OTW Pride
June 25, 2025
Earlier this month, OnesToWatch brought together a small group of artists and friends for a Pride celebration that felt like one big love letter to queer creativity.
![Fall Into the Trance of Charlotte OC's 'Seriously Love, Go Home' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlotte_o_c_by_stewart_baxter616-1753132886.jpg)
Fall Into the Trance of Charlotte OC's 'Seriously Love, Go Home' [Q&A]
July 21, 2025
We’ve had a sonic crush on Charlotte OC since we caught her at a distant pre-pandemic SXSW set.
Laufey Conquers Insecurity in "Snow White"
August 13, 2025
It’s only a matter of time before Laufey’s third studio album is out in the world.
BEL Reflects on Modern Dating in New Single “Amor”
August 8, 2025
Singer-songwriter BEL explores the complexities of desire in her latest bilingual single “Amor.”
Romy Mars Is Tired of Stroking Your Fragile "Ego"
August 12, 2025
Mars masks a pointed resentment under the veneer of a carefree, summery bop.
Gatlin Reflects on Her Doubts and Depression in “Pipe Dream” and “Happy”
August 13, 2025
Pop songstress Gatlin has never been one to hide her feelings.
Meg Smith Calls In Molly Grace and MARIS for Girls Just Wanna Be Famous(er)
August 4, 2025
The collab transforms Meg’s anthem into a sparkling celebration of friendship, fame, and rising femme-forward pop.