From the Site
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
![Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-ones-to-watch-3.jpg)
Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]
February 6, 2019
One might hear the name and picture a young blonde country singer, but indie pop duo joan is far more complex.
8 Ones To Know If You Stan GRAMMY-Nominated Artist Dua Lipa
February 5, 2019
Pop fans unite!
FINNEAS Introduces Us to His Unpredictable "New Girl" in Sultry Music Video
February 4, 2019
With its bluesy instrumentals and seductive vocals, it's no surprise that "New Girl" has become one of heartthrob FINNEAS' most performed tunes.
lovelytheband Tour Opener, Flora Cash Shares a Stunning Piano Ballad with "They Own This Town"
February 4, 2019
Flora Cash's forthcoming EP will be released on March 22 and they're supporting lovelytheband on 'the finding it hard to smile.'
Mallrat and Basenji's "Nobody's Home" Is a Serenely Sweet Sonic Treat
February 4, 2019
When it comes to finding the perfect middle-ground between wonderfully produced electronic music and blissful iridescent pop, Aussies may just do it best.
Alec Benjamin Delivers a Moving Rendition of an Eminem Classic With "Stan"
February 4, 2019
We officially stan Alec Benjamin.
'The Sun Will Come Up, The Seasons Will Change' but Nina Nesbitt Is the Future of Pop
February 1, 2019
Nesbitt's much-anticipated debut is brimming with everything the pop genre has to offer, but at no point does it ever begin to feel trite.
Electro-Pop Powerhouse ALMA Cherishes Life with "When I Die"
February 1, 2019
A Finnish electro-pop powerhouse with distinguishable neon green hair, ALMA is a forward-thinker who's ready to challenge the daunting concept of death.
347aidan Creates an Infectious, Easygoing Vibe in "SUNDAY"
July 7, 2023
"SUNDAY" feels akin to a "mini holiday," an invite to lets the week's stress melt away.
Hayley Warner Tells the First of Her Many Stories in "You Were Once"
May 27, 2022
"'You Were Once' details the feeling of a bittersweet goodbye."
![Destiny Rogers - "Tomboy" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/destiny-rogers-live-ones-to-watch-2_1559081256.jpeg)
Destiny Rogers - "Tomboy" [Live + Interview] | All Eyes On
May 28, 2019
Rogers went from spending the weekends busking in Los Angeles to establishing herself as a resounding new voice in R&B - inflected pop.
Isaac Dunbar's 'balloons don't float here' Is an Ominous & Alluring Debut for the Young Artist
July 12, 2019
The way in which Dunbar infuses an at times unnerving element to tracks that have no right being this infectious is not dissimilar to Billie Eilish's own brand of ominous pop.
Max Leone's "The Beach" Effortlessly Pulls You In
April 16, 2020
Leone's latest has us reminiscing about the feeling of saltwater and lost love.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Newcomer Delacey Stands By What Is Hers In Spellbinding Debut "My Man"
March 8, 2019
What better way to celebrate female empowerment than with newcomer Delacey and her captivating hook, "Bitch don't steal my man?"
![Enter Billy Lemos' World of 'Wonder' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/billy_lemos2-tw_1604961109.jpg)
Enter Billy Lemos' World of 'Wonder' [Q&A]
November 9, 2020
Billy Lemos is building a unique world of alternative pop. Welcome.
Mallrat Enters a New Era With the Unapologetic "Your Love"
February 4, 2022
"Your Love" is a proclamation of passion and burning desire.
![10 Questions With Magsy on His Life and New EP 'Brite Nite' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/magsy-interview-brite-nite-1654618614.jpg)
10 Questions With Magsy on His Life and New EP 'Brite Nite' [Q&A]
June 7, 2022
Let Magsy take you on a nostalgia-inducing joyride.