From the Site
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
Cavetown Revisits the Arresting World of "Devil Town"
January 14, 2019
Centered around the divorce of Skinner's parents, "Devil Town" has long existed as one of his back catalog's most personal and powerful works.
Cub Sport Revisits Their First Love Story in the Ethereal "Party Pill" Video
January 11, 2019
"So, I finally turned the pain of those years into something beautiful and it feels like I'm setting myself free."
I DONT KNOW HOW BUT THEY FOUND ME Uncovers a Long-Forgotten "Choke" Video
January 11, 2019
While we are left trying to piece together the perplexing, out-of-time music video, we certainly cannot deny iDKHOW's charm and infectious nature.
![Iceland's Và¶k Brings Us Addictive Electro-Pop Masterpiece "Erase You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vok-ones-to-watch.jpg)
Iceland's Và¶k Brings Us Addictive Electro-Pop Masterpiece "Erase You" [PREMIERE]
January 11, 2019
"'Erase You' is a song about a person who pushed me off the edge to a point when all I wanted to do was to erase them from my life."
Grady and Whethan Provide the Cinematic Score for Hookup Culture in "Only One"
January 11, 2019
"It's the theme music to casual hookup culture, where both parties involved would just rather only put their feet into relationships."
![Indy Finds Herself Again in "East Coast" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/indy-interview-east-coast-1719516761.jpg)
Indy Finds Herself Again in "East Coast" [Q&A]
June 28, 2024
"I knew a lot of people could probably relate to the loss of identity after such a long relationship. Especially in your early 20s, as a woman, and especially going into summer."
![Carlile Casts a Pop Spell in Debut Album 'Human Human' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/carlile-human-human-1725419997.jpg)
Carlile Casts a Pop Spell in Debut Album 'Human Human' [Q&A]
September 4, 2024
"'Human Human' is an exploration of emotion through song."
Cosette’s “Eyes” is a Glimpse of Pure Artistic Vision
October 18, 2023
Cosette is an artist who is deserving of both your eyes and ears as winter slowly descends upon us.
Kenya Grace's Debut EP 'The After Taste' Leaves a Colorful, Euphoric Impression
March 27, 2024
'The After Taste' gives you permission to embrace your sadness, rage, and freedom.
Chappell Roan Honors Her Country Roots in "The Giver"
March 17, 2025
The breakout pop star is finally back with a cheeky pop-country smash.
![From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1752687249.jpg)
From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]
July 16, 2025
Ever so curious about such a uniquely committed and complementary group, so early in their careers, we snuck the group into our nice executive conference room for a proper deep dive.
Daniel Seavey Pens a Comeback Anthem in “Second Wind”
February 5, 2025
, “Second Wind” is an enticingly vibrant, deliciously abstract pop microcosm.
![NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-a-toy-say-so-1689181679.jpeg)
NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]
July 12, 2023
"say so" is all about "this idea of wanting someone so bad, but you’re stuck in limbo waiting for them to finally say how they feel."
Kacy Hill Feels More Assured in Her Sound and Life Than Ever in 'BUG'
May 2, 2024
'BUG' is a project full of light, loss, and the power of finding happiness within yourself.
Addison Rae Makes Her Entry Into Pop History with Debut Album “Addison”
June 9, 2025
Addison embodies nostalgia in a manner so intense it surpasses the recent Y2K movement by miles.