From the Site
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Sigrid Pushes Through Dark Times with "Don't Feel Like Crying"
January 18, 2019
Our favorite Norwegian popster Sigrid is back with a taste of her anxiously awaited forthcoming album, 'Sucker Punch.'
![Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso"
[ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ale-alberti-ones-to-watch-4.jpg)
Meet The Songwriter Behind Lele Pons's Latin Pop Hit, "Celoso" [ANATOMY OF A SONG]
January 17, 2019
"I personally think it's just such an easy record. It's not overly complicated, and even though it's in Spanish, it still feels good to people that don't speak the language."
Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Minke Channels Her Inner Ariana Grande in "Too Late"
January 16, 2019
"This was a moment after a bad break up that I needed to get out my system...Thank you, next."
FRENSHIP and Yoke Lore Reclaim Their Originality with "Wanted A Name"
January 16, 2019
"With this song we didn't try to think about genres or influences - we just let it happen."
![Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Ones To Watch Presents: lovelytheband - 'the finding it hard to smile' tour [ANNOUNCEMENT]
January 15, 2019
Tickets will be available Friday, Jan. 18, at 10:00 AM local time!
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
![Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-cameron-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Alex Cameron? [NEW ARTIST DISCOVERY]
January 14, 2019
As one fan on Bandcamp puts it, his music can be chalked up to "Bogan pop from an alternate 1980s."
The Greeting Committee - "Don't Go" | All Eyes On
January 14, 2019
Say hello to your next indie pop obsession, The Greeting Committee.
![The Future Is Bright: KERA's Queer Journey and an Optimistic New Song [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kera-ones-to-watch-3.jpeg)
The Future Is Bright: KERA's Queer Journey and an Optimistic New Song [Q&A]
March 21, 2019
Now it's time for the world to listen.
![REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-foil-interview_1624639415.jpg)
REI AMI Proves Unpredictable and Unstoppable on 'FOIL' [Q&A]
June 25, 2021
"Life is life, don't be ashamed and try to hide certain parts of yourself."
Worship at the Pop Altar of Bickle's 'Biblickle'
June 8, 2023
Bickle is proving himself a left-field pop purveyor.
FINNEAS Presents a Time Capsule of the Craziest Year of His Life in 'Blood Harmony'
October 7, 2019
'Blood Harmony' is a beautiful testament to the breadth of the human experience.
![NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noa-motions-ones-to-watch_1582219537.jpg)
NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]
February 20, 2020
NOA connects with her listeners in a way that is both relatable and distinct.
8 Ones To Know If You Stan GRAMMY-Nominated Artist Dua Lipa
February 5, 2019
Pop fans unite!
Molly Kate Kestner Is Resilient through Loss & Disappointment with Uplifting "My Way Up"
June 3, 2019
"I think once you stop trying to walk in other people's paths and you find your OWN, that's when the direction becomes clear."
Ai Bendr Displays Vocal Prowess on Her Debut "Love Me Low"
June 29, 2020
Ai Bendr's chilling debut is a beautiful showcase of her singing ability.
Jimi Somewhere Reminds Us of Blissful Teenage Freedom on "Bottle Rocket"
August 3, 2020
Jimi Somewhere encapsulates youth in his newest single "Bottle Rocket"
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.