From the Site
Rebecca Concocts an Intoxicating Pop Hit in "Sugar Water Cyanide"
December 10, 2024
"I wanted to make THAT song you could only really hear on 100% volume in your car or busting through the bass in the club."
Malcolm Todd Dives Into the Emotional Rollercoaster of Love and Heartbreak in "Chest Pain"
December 10, 2024
"It's about that bittersweet feeling of losing someone who still lingers in your heart."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
![Mark Ambor Brings His Safe Haven of Rockwood to the Hectic Streets of NYC [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/m_a_r_k_a_m_b_o_r_12.03.24_9483-1733522878.jpg)
Mark Ambor Brings His Safe Haven of Rockwood to the Hectic Streets of NYC [Q&A]
December 6, 2024
Mark Ambor isn’t just chasing his dreams—he’s inviting everyone along for the ride – learn more in this pre-show interview.
Debbii Dawson's "The Great Magician" Will Leave You Spellbound
December 6, 2024
“The Great Magician” glitters with a quality straight from a 70’s dance floor.
![Carter Vail Dives into Pop Surrealism, Jiu Jitsu, and Songs About Fish [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/carter-1155x770_copy-1733521445.jpg)
Carter Vail Dives into Pop Surrealism, Jiu Jitsu, and Songs About Fish [Q&A]
December 6, 2024
Witty, lyrically curious, and willing to explore in comedic spaces, we needed to the direct scoop on the man behind the meme.
BENEE Transforms Existential Dread Into a Delightful Pop Stunner
December 6, 2024
"Animal" is an undeniable and unpredictable pop banger served with a side of existential dread.
Jade LeMac Holds Onto Love in "Pink Balloon"
December 5, 2024
"'Pink Balloon' is about holding onto the memories and feelings that you have with a special person."
Levent Geiger Searches For Vaildation in "Love Me"
December 5, 2024
Levent remains one of the most promising voices in modern pop.
![ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/orkid-where-flowers-grow-1733346871.jpeg)
ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]
December 4, 2024
ORKID’s voice basks in the type of warmth that crackles like old vinyl, melts chills, and wraps you in a hug as you sing along.
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
SG Lewis and Clairo's New Collaboration Is Anything but a "Throwaway"
March 15, 2019
For all of us who simply could not get enough of SG Lewis and Clairo after their original collaboration.
![Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emotional-oranges-ones-to-watch-2.jpeg)
Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]
March 27, 2019
Operating from a haze of orange mystic, the Los Angeles-based collective is winning over listeners with a groove-laced blend of pop and R&B.
Holly Humberstone Is in Full Bloom
May 12, 2020
If you are looking for a new artist to listen to through this strange time, look no further than the transcendent musings of Humberstone.
![Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arizona-ones-to-watch-4.jpeg)
Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]
March 4, 2019
Tickets for A R I Z O N A's 'Find Someone' tour will be available Friday, March 8, at 10:00 AM local time!
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
Lexi Jayde's "Newbury Park" Is a Hypnotic Ode to Heartbreak
March 12, 2021
This week, rising pop-star Lexi Jayde releases her first single of 2021, "Newbury Park."
Noah Floersch Paints a Portrait of Love and Longing With New Single "Loneliest Girl In The World"
June 21, 2024
"Loneliest Girl in the World" is a testament to Floersch's evolving sound and storytelling.
![Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_o_p_c_a_m_p_a_i_g_n_l_e_a_d_h_e_r_o_s_e_l_e_c_t_f_o_r_p_r-1754758129.jpg)
Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]
August 9, 2025
We broke down the album with Lydia, chatting about organically embarking on her solo career, the playfulness of pop music, and how context really is everything.
![Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-lollapalooza_1628273800.jpeg)
Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]
August 6, 2021
OSTON is no longer sitting at the kids' table.