From the Site
IDER Demands Bodily Autonomy in Indie Pop Anthem "Know How It Hurts"
November 16, 2024
The duo’s earnest voices accompanied by a driving beat turns a doomsday anthem into an anthem of hope and change.
Rachel Prancer is Going Anywhere But "backwards" on Captivating New Single
November 15, 2024
Prancer has a way with words and a vulnerability that allows listeners to feel a little less alone as they navigate all the complexities life throws at them.
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Jacqui's "Mmm!" Captures Both Ends of her Self-Described "Two-faced" Sound
November 15, 2024
Convulsing between banter, rap and sweet singing, Jacqui creates a funky, post-academic dreamscape of pop.
Zoe Ko Laughs In The Face Of Misogyny On New Single "Lucky"
November 14, 2024
The native New Yorker continues to highlight the female experience on her latest alt-rock-tinged single and explores themes of authenticity and empowerment.
Brenn! Unleashes His Folk-Pop Sincerity in "Days on End"
November 14, 2024
At only 20 years old, one can only imagine what the future has in store for this rising folk-pop star.
“last night’s mascara” Is Griff’s Moment of Reckoning
November 13, 2024
Griff paints an innately human picture with the song's haunting and provocative sound.
Luna Luna Takes a Dance-Pop Approach to their Latin Roots in "Una Vez Más"
November 12, 2024
“Una Vez Más” combines Luna Luna’s familiar synth sound with the traditional drum and guacharaca sounds found in many cumbia songs.
mxmtoon Navigates Change and Its Complicated Feelings in 'liminal space'
November 4, 2024
mxmtoon captures all the good and bad of change and makes us all feel a little less alone in the turmoil of transition.
Debbii Dawson Crafts a Vintage Pop Earworm in "Walla Walla"
November 4, 2024
Dawson is truly the definition of One To Watch
Bella Poarch Makes a Sweet Pop Statement With “Sweet Delusion”
November 4, 2024
“Sweet Delusion” explores the concept of a love overdose and the blurred effects of its fumes.
![Liang Lawrence's “Kiss My Apocalypse," Plus Sourdough Bread & Colored Pencils [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/3_f247_c8_c-44_e_e-472_c-84_f7-5_c15_d500620_a-1736284653.jpg)
Liang Lawrence's “Kiss My Apocalypse," Plus Sourdough Bread & Colored Pencils [Q&A]
January 7, 2025
With its bright, sneaky harmonies and a punchy chorus, this song is pure optimistic bliss, a perfect tune to ring in this new year.
![UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/final-child-ones-to-watch_1565809242.jpg)
UFOs Wreak Havoc in Dark Pop Princess Final Child's "Ruthless Liar" Video [PREMIERE]
August 14, 2019
"That's where the inspiration behind the video came from. Somebody's view on their own lies, trying to keep 'em under control."
The Faim Plays Who's Most Likely To...?
September 17, 2019
In addition to gracing the world with a host of new anthemic tracks, The Faim is currently hitting the road with Stand Atlantic on their Ones To Watch and The Noise - presented tour.
![Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hello-forever-ones-to-watch_1571848251.JPG)
Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]
October 23, 2019
Hello Forever's sole mission is to spread joy through music, and it is safe to say they are doing a mighty fine job.
Khamari's Lovestruck New Single "That Girl" Proves He's Here to Stay
September 14, 2020
The Los Angeles based pop artist has been on a hot streak for the past couple of months.
Foley Explores Defensiveness and Idealism on "Better Than Love"
February 5, 2021
Pitting the idea of prospective love against the sobering reality of an actual relationship, Foley's "Better Than Love" pokes beneath the surface at the fears that blossom from a place of mistrust and uncertainty.
Stalking Gia Thirsts For "Euphoria" in Her Latest Introspective Offering
June 7, 2023
"Euphoria" is all about the desire to uncover a greater connection.
Joe Avio Gives Summer a Proper Send Off With "Waste"
September 9, 2020
lMulti-instrumentalist and singer/songwriter Joe Avio returns with the experimental pop track "Waste."
Omar Apollo Sheds His Skin in the Crystalline ‘Live For Me’
October 9, 2023
'Live For Me' has officially landed and as expected, it’s better than we expected.
ericdoa Got Us Crying on the Dancefloor in "dancinwithsomebawdy"
November 3, 2023
"dancinwithsomebawdy" is a glorious return to experimental form.