From the Site
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.
IDER Demands Bodily Autonomy in Indie Pop Anthem "Know How It Hurts"
November 16, 2024
The duo’s earnest voices accompanied by a driving beat turns a doomsday anthem into an anthem of hope and change.
Rachel Prancer is Going Anywhere But "backwards" on Captivating New Single
November 15, 2024
Prancer has a way with words and a vulnerability that allows listeners to feel a little less alone as they navigate all the complexities life throws at them.
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Jacqui's "Mmm!" Captures Both Ends of her Self-Described "Two-faced" Sound
November 15, 2024
Convulsing between banter, rap and sweet singing, Jacqui creates a funky, post-academic dreamscape of pop.
Zoe Ko Laughs In The Face Of Misogyny On New Single "Lucky"
November 14, 2024
The native New Yorker continues to highlight the female experience on her latest alt-rock-tinged single and explores themes of authenticity and empowerment.
Brenn! Unleashes His Folk-Pop Sincerity in "Days on End"
November 14, 2024
At only 20 years old, one can only imagine what the future has in store for this rising folk-pop star.
“last night’s mascara” Is Griff’s Moment of Reckoning
November 13, 2024
Griff paints an innately human picture with the song's haunting and provocative sound.
Luna Luna Takes a Dance-Pop Approach to their Latin Roots in "Una Vez Más"
November 12, 2024
“Una Vez Más” combines Luna Luna’s familiar synth sound with the traditional drum and guacharaca sounds found in many cumbia songs.
mxmtoon Navigates Change and Its Complicated Feelings in 'liminal space'
November 4, 2024
mxmtoon captures all the good and bad of change and makes us all feel a little less alone in the turmoil of transition.
Debbii Dawson Crafts a Vintage Pop Earworm in "Walla Walla"
November 4, 2024
Dawson is truly the definition of One To Watch
berryblue Bursts Onto the Scene With 'Uh Oh'
February 6, 2025
'Uh Oh' is infectious, cool, and ready to burst.
Cub Sport Finds ‘Jesus at the Gay Bar’ in a Moment of Musical Ascendance
April 10, 2023
‘Jesus at the Gay Bar’ is a delectable album sure to fill your head, heart, and soul.
We Are Absolutely "Obsessed" With Sophie Powers Ashley Sienna's Infectious New Single
March 1, 2024
"We can't help who we love or even obsess over. So why is there so much judgment surrounding someone's partner?"
The Hellp Yearn For Home in Latest Single "Colorado"
July 2, 2024
"Colorado" is wrapped in lush, textural production that manages to feel both oddly familiar and novel.
The Dare Doesn't Care if You're on the List in "You're Invited"
August 7, 2024
The Dare is the name dripping off everyone’s tongue.
![Lia Pappas-Kemps Captivates Us With Her EP "Gleam" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lia_pappas_kemps2-1732240766.jpg)
Lia Pappas-Kemps Captivates Us With Her EP "Gleam" [Q&A]
November 22, 2024
Her new sound is an elegant evolution, crossing genres but remaining tender and real.
![BETWEEN FRIENDS Chat New Single “XD”, Opening for Olivia Rodrigo, and New Album WOW! [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/63856dd7-0287-f861-41e5-974496d741d6-1751073394.jpg)
BETWEEN FRIENDS Chat New Single “XD”, Opening for Olivia Rodrigo, and New Album WOW! [Q+A]
June 28, 2025
Electro-pop connoisseurs BETWEEN FRIENDS have been rolling out their sophomore record throughout the last few months, capturing the digital age in their high-energy, emotional web.
BETWEEN FRIENDS Chase Heartfelt Childhood Nostalgia in "Friends," Announce 'Garage Sale' EP
March 15, 2024
"Everyone gets so serious when you grow up, but that childhood feeling is something we should chase."
Ahead of Debut Album 'Sugar Water,' Maude Latour Takes a Look Back in "Comedown"
July 3, 2024
"This song is for all of these memories of my New York teenage dream. And for my friend. I wish he was here.”
Lydia Night Debuts Solo Era with Uber-Relatable Pop Anthem, “Pity Party”
April 5, 2025
“Pity Party” is a pop-infused single that accurately captures the modern-day woman’s struggle that is so often romanticized online or brushed over by society.