From the Site
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.
IDER Demands Bodily Autonomy in Indie Pop Anthem "Know How It Hurts"
November 16, 2024
The duo’s earnest voices accompanied by a driving beat turns a doomsday anthem into an anthem of hope and change.
Rachel Prancer is Going Anywhere But "backwards" on Captivating New Single
November 15, 2024
Prancer has a way with words and a vulnerability that allows listeners to feel a little less alone as they navigate all the complexities life throws at them.
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Jacqui's "Mmm!" Captures Both Ends of her Self-Described "Two-faced" Sound
November 15, 2024
Convulsing between banter, rap and sweet singing, Jacqui creates a funky, post-academic dreamscape of pop.
Zoe Ko Laughs In The Face Of Misogyny On New Single "Lucky"
November 14, 2024
The native New Yorker continues to highlight the female experience on her latest alt-rock-tinged single and explores themes of authenticity and empowerment.
Brenn! Unleashes His Folk-Pop Sincerity in "Days on End"
November 14, 2024
At only 20 years old, one can only imagine what the future has in store for this rising folk-pop star.
“last night’s mascara” Is Griff’s Moment of Reckoning
November 13, 2024
Griff paints an innately human picture with the song's haunting and provocative sound.
Luna Luna Takes a Dance-Pop Approach to their Latin Roots in "Una Vez Más"
November 12, 2024
“Una Vez Más” combines Luna Luna’s familiar synth sound with the traditional drum and guacharaca sounds found in many cumbia songs.
mxmtoon Navigates Change and Its Complicated Feelings in 'liminal space'
November 4, 2024
mxmtoon captures all the good and bad of change and makes us all feel a little less alone in the turmoil of transition.
Debbii Dawson Crafts a Vintage Pop Earworm in "Walla Walla"
November 4, 2024
Dawson is truly the definition of One To Watch
SEB Delivers an Irresistible Double Offering with "sugarhoneyiceicetea" and "moving on"
May 3, 2023
SEB continues to challenge himself and evolve with each and every record.
Daya is Burning Toward Stardom With Demise
June 30, 2025
The rising star took the time to answer all our burning questions about the new single, feeling confident in your skin, and Webkinz.
Maggie Andrew Releases Sweet & Sour Suave-Pop EP 'DAY JOB'
June 21, 2024
'DAY JOB' is a near album filled to the brink with suave pop eclectic goodness.
![Master Peace Looks For Salvation in the Dark and Sleazy "Save Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/master-peace-save-me-1723495710.jpg)
Master Peace Looks For Salvation in the Dark and Sleazy "Save Me" [Q&A]
August 12, 2024
"Master Peace aka Peace Okezie is a singer from Surrey that makes some of the best indie pop / sleaze music of our generation."
Loyal Lobos Dances the Night Away in "Summer En París," Announces 'Loba Vol. 2'
October 8, 2024
"Summer En París" is an addictive pop-dance track touched with the nostalgia and bubbliness of disco.
Clara Le Bouar Pens an Ode to Platonic Love in "Silver"
February 17, 2025
"'Silver' is more than just a song - it's a love letter to my best friend, written during one of the hardest times in her life."
BETWEEN FRIENDS Romanticize Everything in Sophomore Album “WOW!”
August 7, 2025
If you’re looking for electro-pop that pushes ideas forward and celebrates the simple moments in life, prepare to be WOWed by BETWEEN FRIENDS’ transformative sophomore record.
Bensbeendead. Blossoms on 'GARDENING'
October 26, 2020
Bensbeendead. has debuted his first EP entitled 'GARDENING.'
Yeek Gets Cash Money and Us in Our Feels With "$$$$"
July 28, 2023
“$$$$” doesn’t stray far from Yeek’s signature ability to marry pop and moody R&B.
Allison Ponthier Crafts a Lighthearted Tale of Imposter Syndrome and Obsession in "Skin"
March 11, 2024
It’s entertaining, it’s lighthearted, it’s silly, it’s sapphic. It's everything and more.