From the Site
IDER Demands Bodily Autonomy in Indie Pop Anthem "Know How It Hurts"
November 16, 2024
The duo’s earnest voices accompanied by a driving beat turns a doomsday anthem into an anthem of hope and change.
Rachel Prancer is Going Anywhere But "backwards" on Captivating New Single
November 15, 2024
Prancer has a way with words and a vulnerability that allows listeners to feel a little less alone as they navigate all the complexities life throws at them.
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Jacqui's "Mmm!" Captures Both Ends of her Self-Described "Two-faced" Sound
November 15, 2024
Convulsing between banter, rap and sweet singing, Jacqui creates a funky, post-academic dreamscape of pop.
Zoe Ko Laughs In The Face Of Misogyny On New Single "Lucky"
November 14, 2024
The native New Yorker continues to highlight the female experience on her latest alt-rock-tinged single and explores themes of authenticity and empowerment.
Brenn! Unleashes His Folk-Pop Sincerity in "Days on End"
November 14, 2024
At only 20 years old, one can only imagine what the future has in store for this rising folk-pop star.
“last night’s mascara” Is Griff’s Moment of Reckoning
November 13, 2024
Griff paints an innately human picture with the song's haunting and provocative sound.
Luna Luna Takes a Dance-Pop Approach to their Latin Roots in "Una Vez Más"
November 12, 2024
“Una Vez Más” combines Luna Luna’s familiar synth sound with the traditional drum and guacharaca sounds found in many cumbia songs.
mxmtoon Navigates Change and Its Complicated Feelings in 'liminal space'
November 4, 2024
mxmtoon captures all the good and bad of change and makes us all feel a little less alone in the turmoil of transition.
Debbii Dawson Crafts a Vintage Pop Earworm in "Walla Walla"
November 4, 2024
Dawson is truly the definition of One To Watch
Bella Poarch Makes a Sweet Pop Statement With “Sweet Delusion”
November 4, 2024
“Sweet Delusion” explores the concept of a love overdose and the blurred effects of its fumes.
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
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april june Releases Dreamy “afterparty” EP [Q&A]
October 24, 2025
From drawing inspiration from film to exposing her most vulnerable thoughts, the 6 track collection evokes a visceral reaction from the very first moment.
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Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]
October 25, 2025
Dancing between alternative emo rock and pop, Dev explores heartache, anger, and confidence, all while being loud and unapologetic.
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Jack Kane's Latest EP Is An ...Obvious... Hit [Q&A]
October 27, 2025
His latest EP, Obvious, dolls out a dose of heartache and anxious behaviors that meshes into a menagerie of pop goodness.
Storm Ford's Down Payment EP Is A Striking Analysis of Emotional Investments
October 29, 2025
Storm is on an exciting trajectory that also includes supporting R&B powerhouse Isaia Huron in New York City this past September.
Eli Is Pop's Next Stage Girl (of Our Dreams)
November 2, 2025
With co-signs from artists like Doechii, Lizzy McAlpine, and Meghan Trainor, Eli has been using TikTok as her own personal audition to be the next big pop star.
![BENEE's 'Ur An Angel I'm Just Particles' Is Existentialism in A Pop Package [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/album_release_press_photo4(_credit__jorge_rico)-1762568616.jpg)
BENEE's 'Ur An Angel I'm Just Particles' Is Existentialism in A Pop Package [Q&A]
November 7, 2025
The album is a fiery step into new sounds and perspective for the New Zealand-born, LA-based artist.
Annabelle Dinda Explores the Frustration of the Female Experience in "The Hand"
November 9, 2025
Skyrocketing to TikTok virality, "The Hand" has touched listeners worldwide.
![Getting to Know the Nine Lives of dacelynn [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed(1)-1765560733.jpg)
Getting to Know the Nine Lives of dacelynn [Q&A]
December 12, 2025
Unfurling their impending EP, nine lives, one introspective lullaby at a time, we seem to get to know the Texas-born, LA-based artist more and more like an old friend with each track.
Naomi Scott Is Hopelessly In Regret with "Sweet Nausea"
November 12, 2025
Building out an immersive, retro pop landscape from a high caliber lineup of singles, “Sweet Nausea” blows a sweet kiss to the ‘80s