From the Site
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.
IDER Demands Bodily Autonomy in Indie Pop Anthem "Know How It Hurts"
November 16, 2024
The duo’s earnest voices accompanied by a driving beat turns a doomsday anthem into an anthem of hope and change.
Rachel Prancer is Going Anywhere But "backwards" on Captivating New Single
November 15, 2024
Prancer has a way with words and a vulnerability that allows listeners to feel a little less alone as they navigate all the complexities life throws at them.
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Jacqui's "Mmm!" Captures Both Ends of her Self-Described "Two-faced" Sound
November 15, 2024
Convulsing between banter, rap and sweet singing, Jacqui creates a funky, post-academic dreamscape of pop.
Zoe Ko Laughs In The Face Of Misogyny On New Single "Lucky"
November 14, 2024
The native New Yorker continues to highlight the female experience on her latest alt-rock-tinged single and explores themes of authenticity and empowerment.
Brenn! Unleashes His Folk-Pop Sincerity in "Days on End"
November 14, 2024
At only 20 years old, one can only imagine what the future has in store for this rising folk-pop star.
“last night’s mascara” Is Griff’s Moment of Reckoning
November 13, 2024
Griff paints an innately human picture with the song's haunting and provocative sound.
Luna Luna Takes a Dance-Pop Approach to their Latin Roots in "Una Vez Más"
November 12, 2024
“Una Vez Más” combines Luna Luna’s familiar synth sound with the traditional drum and guacharaca sounds found in many cumbia songs.
mxmtoon Navigates Change and Its Complicated Feelings in 'liminal space'
November 4, 2024
mxmtoon captures all the good and bad of change and makes us all feel a little less alone in the turmoil of transition.
Debbii Dawson Crafts a Vintage Pop Earworm in "Walla Walla"
November 4, 2024
Dawson is truly the definition of One To Watch
Red Leather Paints a Haunting Picture of LA in "The Only Time It Rains In Hollywood"
June 1, 2022
Meet Red Leather, the artist bridging the pain of Americana with the decaying glamor of Hollywood.
![Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ethan-bortnick-interview-prom_1651252899.JPG)
Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]
April 29, 2022
Following a breakout single, Bortnick muses on growing up while the world stands still.
Bruno Major and FINNEAS Explore the Intricacies of Soulmates in "The Most Beautiful Thing"
May 4, 2020
"a love letter to the soulmate I've never met."
Ryan Beatty Attempts to Answer the Unanswerable in 'Calico'
April 28, 2023
Calico is a transformative step for the visionary singer-songwriter.
Jeremy Zucker & Chelsea Cutler Reflect on Fluctuating Relationships in Melancholic 'brent' EP
May 6, 2019
"These songs kept us warm in the deep snow of December. We hope they can do the same for you."
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
Chappell Roan Presents a Stirring "Kaleidoscope" of Budding Romance in New Single
April 3, 2023
“Realizing I was in love with my best friend was the most dangerous moment of my life."
tsubi club Makes One Hell of a First Impression With "burbank house"
October 27, 2021
"burbank house" may be the debut single from tsubi club but it feels like anything but.
Jeremy Zucker's "always, i'll care" Is a Heavenly Ode to Platonic Love
February 7, 2020
"It's a song for my friends, whom I love deeply, and a promise to do better."
