From the Site
NIKI's "Blue Moon" Conjures a Story of Love and Heartbreak Written in the Stars
June 24, 2024
"It’s about the deepest and rarest of loves we might stumble upon (once in the bluest of moons, if we’re lucky)."
Riovaz Evolves in the Haunting "Lavender Town"
June 21, 2024
“Lavender Town” meets hyperpop with crippling nostalgia.
Noah Floersch Paints a Portrait of Love and Longing With New Single "Loneliest Girl In The World"
June 21, 2024
"Loneliest Girl in the World" is a testament to Floersch's evolving sound and storytelling.
Maggie Andrew Releases Sweet & Sour Suave-Pop EP 'DAY JOB'
June 21, 2024
'DAY JOB' is a near album filled to the brink with suave pop eclectic goodness.
Lauren Sanderson Gifts The Perfect Sapphic Anthem Of The Summer: "FREAK / PINTEREST"
June 14, 2024
Alt-pop rock creative genius and self-proclaimed "freak" Lauren Sanderson is back with her latest single, "FREAK / PINTEREST."
Gracie Abrams Answers Fans' Prayers With the Long-Awaited Release of "Close To You"
June 10, 2024
Originally teased on Instagram in 2017, "Close To You" is seven years in the making.
Omar Apollo's "Less of You" Is a Wistful, Disco-Tinged Departure
June 10, 2024
The euphoric new single arrives alongside news of a worldwide tour.
2Hollis Finds Out Who He Is in Genre-Defying Album 'Boy'
June 7, 2024
boy is a raw collection of electropop, hyperpop, and daring experimentation.
Winifred Takes Us Through Her Latest EP 'Carpet of Flowers' Track By Track
June 6, 2024
'Carpet of Flowers' is a lush sonic garden in full bloom.
beabadoobee Pens a Lovesick Letter Home in “Coming Home”
June 5, 2024
"Really, it’s just a cute little love song with a weird non-existent structure.”
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Naaz-ones-to-watch_1573504853.jpg)
From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]
November 11, 2019
"I've always just made whatever gave me butterflies. That's really all I'm chasing in life, feeling those butterflies..."
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Making a 'Sour' Olivia Rodrigo-Inspired Cocktail | Bone Apple Tea
July 7, 2021
In our debut episode of Bone Apple Tea, we tackle a cocktail perfect for pop-punk-fueled breakups.
RAYE's "Please Don't Touch" Is a Timeless Pop Outing
December 16, 2019
This is the perfect song to end your year, or better yet, the decade with.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.