From the Site
Riovaz Evolves in the Haunting "Lavender Town"
June 21, 2024
“Lavender Town” meets hyperpop with crippling nostalgia.
Noah Floersch Paints a Portrait of Love and Longing With New Single "Loneliest Girl In The World"
June 21, 2024
"Loneliest Girl in the World" is a testament to Floersch's evolving sound and storytelling.
Maggie Andrew Releases Sweet & Sour Suave-Pop EP 'DAY JOB'
June 21, 2024
'DAY JOB' is a near album filled to the brink with suave pop eclectic goodness.
Lauren Sanderson Gifts The Perfect Sapphic Anthem Of The Summer: "FREAK / PINTEREST"
June 14, 2024
Alt-pop rock creative genius and self-proclaimed "freak" Lauren Sanderson is back with her latest single, "FREAK / PINTEREST."
Gracie Abrams Answers Fans' Prayers With the Long-Awaited Release of "Close To You"
June 10, 2024
Originally teased on Instagram in 2017, "Close To You" is seven years in the making.
Omar Apollo's "Less of You" Is a Wistful, Disco-Tinged Departure
June 10, 2024
The euphoric new single arrives alongside news of a worldwide tour.
2Hollis Finds Out Who He Is in Genre-Defying Album 'Boy'
June 7, 2024
boy is a raw collection of electropop, hyperpop, and daring experimentation.
Winifred Takes Us Through Her Latest EP 'Carpet of Flowers' Track By Track
June 6, 2024
'Carpet of Flowers' is a lush sonic garden in full bloom.
beabadoobee Pens a Lovesick Letter Home in “Coming Home”
June 5, 2024
"Really, it’s just a cute little love song with a weird non-existent structure.”
Carol Ades' "Dreams" Captures the Rush and Anxiety of Your First and Every Crush
June 4, 2024
“This song was one of the first things that pushed me forward and made me feel excited about loving girls in this way.”
No Rome and Bearface Take a Late-Night Drive in "1:45AM"
August 3, 2020
The striking collaboration captures the boundless feeling of bright lights and night skylines pass you by at a mile a minute.
![almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/almost-monday-hailey-beebs_1618596452.jpeg)
almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]
April 16, 2021
Never overly complicated and effortlessly cool, there's something inherently liberating about almost monday's music.
YDE Pens a Stirring Introduction With Debut EP 'SEND HELP’
September 12, 2022
YDE emerges as an enthralling triple threat with her soul-searching debut effort.
![Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elohim-tour-ones-to-watch_1573581091.jpg)
Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]
November 12, 2019
We are already counting down the days.
Silver Sphere Makes a Shimmering and Stunning Debut With 'all my boyfriends'
September 28, 2020
Silver Sphere makes music to laugh, cry, and dance to.
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Ren Plays Twisted "mind games" in the Form of Pop Perfection
May 6, 2019
"Lines like 'little bits of life flood in every time you smile' is my way of painting a picture for a listener and creating this world where I'm really in someone's head."
Freya Ridings Finds Redemption After Heartbreak With "Castles"
May 31, 2019
You wouldn't want to sleep on a pop artist whose earliest work has been praised by the likes of Florence Welch and Taylor Swift, would you?
Who Is Tate McRae?
January 30, 2020
16-year-old Tate McRae is poised to be pop's next big thing.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.