From the Site
Maude Latour Captures the Unbridled Joy of Friendship in "Too Slow"
April 1, 2024
Latour is a pop star in every sense of the word.
Lyn Lapid and Whethan's "Cruise Control" Is an Infectious Existential Crisis
March 29, 2024
Lapid and Whethan make for an unexpected but excellent sonic pairing.
Blusher Puts the Pedal to the Metal in the Heart-Racing "Accelerator"
March 28, 2024
"'Accelerator' feels like Blusher with the saturation turned up to 200%."
Kenya Grace's Debut EP 'The After Taste' Leaves a Colorful, Euphoric Impression
March 27, 2024
'The After Taste' gives you permission to embrace your sadness, rage, and freedom.
ROLE MODEL Marks a New Beginning With “Oh, Gemini”
March 25, 2024
Some might call “Oh, Gemini” the “breakup” song, but if anything, it speaks to a new era for the hopeless romantic.
girl in red and Sabrina Carpenter Are 2024's Alt-Pop Dream Team in "You Need Me Now?"
March 25, 2024
“You Need Me Now?” is proof that opposites attract.
Benson Boone's “Slow It Down” Highlights the Breakout Artist's Still Untapped Depths
March 25, 2024
With each new song, listeners learn a new side to Boone, both musically and personally.
Zoe Ko's "DIRT" Is Her Love Letter to New York's Grime and Sleaze
March 25, 2024
"When I moved to L.A., I missed all the grit and all the dirt back in NYC. I missed its rawness."
Bea And Her Business Takes Us Through the Rush of a Fleeting Crush in "WOW!"
March 25, 2024
"This song is definitely for the people who think they're super badass and cold-hearted, but deep down, they're absolute suckers for a bit of romance."
INJI Transforms the Rage and Heartbreak of a Break-Up Into the Pop Bop "HATE YOUR GUTS"
March 22, 2024
“It's a very real story of how I finally got over my first heartbreak when I chose justice over reputation."
No Rome and Bearface Take a Late-Night Drive in "1:45AM"
August 3, 2020
The striking collaboration captures the boundless feeling of bright lights and night skylines pass you by at a mile a minute.
![almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/almost-monday-hailey-beebs_1618596452.jpeg)
almost monday Crafts the Perfect Summer Song With "hailey beebs" [Q&A]
April 16, 2021
Never overly complicated and effortlessly cool, there's something inherently liberating about almost monday's music.
YDE Pens a Stirring Introduction With Debut EP 'SEND HELP’
September 12, 2022
YDE emerges as an enthralling triple threat with her soul-searching debut effort.
![Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elohim-tour-ones-to-watch_1573581091.jpg)
Ones To Watch Presents: Elohim - The Group Therapy Tour [Announcement]
November 12, 2019
We are already counting down the days.
Silver Sphere Makes a Shimmering and Stunning Debut With 'all my boyfriends'
September 28, 2020
Silver Sphere makes music to laugh, cry, and dance to.
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Ren Plays Twisted "mind games" in the Form of Pop Perfection
May 6, 2019
"Lines like 'little bits of life flood in every time you smile' is my way of painting a picture for a listener and creating this world where I'm really in someone's head."
Freya Ridings Finds Redemption After Heartbreak With "Castles"
May 31, 2019
You wouldn't want to sleep on a pop artist whose earliest work has been praised by the likes of Florence Welch and Taylor Swift, would you?
Who Is Tate McRae?
January 30, 2020
16-year-old Tate McRae is poised to be pop's next big thing.
Ambar Lucid Has a "Story To Tell" in New Single
February 11, 2020
Lucid is shaping up to be the next face of Latinx pop.