From the Site
Eli Is Pop's Next Stage Girl (of Our Dreams)
November 2, 2025
With co-signs from artists like Doechii, Lizzy McAlpine, and Meghan Trainor, Eli has been using TikTok as her own personal audition to be the next big pop star.
Storm Ford's Down Payment EP Is A Striking Analysis of Emotional Investments
October 29, 2025
Storm is on an exciting trajectory that also includes supporting R&B powerhouse Isaia Huron in New York City this past September.
![Jack Kane's Latest EP Is An ...Obvious... Hit [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/j_a_c_k_k_a_n_e_landscape_credit-_toni_howard-1761590259.jpg)
Jack Kane's Latest EP Is An ...Obvious... Hit [Q&A]
October 27, 2025
His latest EP, Obvious, dolls out a dose of heartache and anxious behaviors that meshes into a menagerie of pop goodness.
![Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dev-lemons-20250626_copy-1761409467.png)
Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]
October 25, 2025
Dancing between alternative emo rock and pop, Dev explores heartache, anger, and confidence, all while being loud and unapologetic.
![april june Releases Dreamy “afterparty” EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/20250727__l_m__april_june_00170__sony-1761251741.jpg)
april june Releases Dreamy “afterparty” EP [Q&A]
October 24, 2025
From drawing inspiration from film to exposing her most vulnerable thoughts, the 6 track collection evokes a visceral reaction from the very first moment.
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
Chloe Qisha Transforms Heartbreak Into a Statement Accessory in "So Sad So Hot"
October 16, 2025
"I like to think that this song is an assertive reminder that you're still that bad bitch even if you've had your heart broken."
![London Afro Fusion Riser, PapaRaZzle, On Soulmates, Patience, Heartbreak and New Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/papa_ra_zzle_d_y_b_i_s_m003-1760558269.jpg)
London Afro Fusion Riser, PapaRaZzle, On Soulmates, Patience, Heartbreak and New Album [Q&A]
October 15, 2025
PapaRaZzle is a London-based, Nigerian afrofusion artist reshaping the global music landscape with his original and layered blend of afrobeats, R&B, soul, dancehall, rap, and pop music.
GALE Brings The Heat on 80s Pop Single, "Ciao!"
October 15, 2025
The Puerto Rican pop powerhouse's whistle-laden hook pulls listeners into her world
Chloe Stroll's Debut Album 'Bloom in the Break' Bridges Youthful Love and Maturity
October 14, 2025
Curious as always to dig in the album, we reached out to get a track-by-track breakdown.
Alicia Creti Delivers Showstopping Debut Single "Congratulations"
February 18, 2022
We know little of Alicia yet beyond her ability to stop us dead in our tracks.
Meet Groupthink, the Artist Soundtracking Your Sleepless Summer in 'before the afters'
May 23, 2023
Groupthink throws glitter on our shame and makes art out of the hangovers we struggle to survive.
Jade LeMac on Toxic Relationships, Joke Songs, and 'My Life With the Walter Boys'
February 6, 2024
19-year-old LeMac is taking the pop world by storm with her confessional storytelling and biting tracks.
Conan Gray's "Maniac" Proves That the Scariest Thing This Halloween Is Your Ex
October 28, 2019
Gray gives newfound meaning to the term "psycho ex."
![BAUM Breaks Down Gender Stereotypes With "Fuckboy" Anthem [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baum-fuckboy-ones-to-watch.jpg)
BAUM Breaks Down Gender Stereotypes With "Fuckboy" Anthem [Q&A]
May 8, 2019
"I'm just sick of the assumption that since I'm a woman I'm incapable of wanting something casual."
![Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/morgan-saint-ones-to-watch-2.jpeg)
Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]
February 28, 2019
If you have yet to familiarize yourself with the pop magic of Morgan Saint, you are doing your playlists a grave disservice.
![Ralph Castelli Breaks Down 'Long Distance' Relationships with Wholesome Indie-Pop Ballads [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ralph-castelli-ones-to-watch_1565221002.jpg)
Ralph Castelli Breaks Down 'Long Distance' Relationships with Wholesome Indie-Pop Ballads [Q&A]
August 7, 2019
At just 22 years old, the Alaska native has honed his quirky reputation and crafts infectious indie-pop fused with hip-hop, folk, and electronica.
Cavetown's "Home" Video Is as Beautifully Delicate as His Voice
June 10, 2019
The 20-year-old Brit has been breaking down the barrier between artist and listener with his heart-melting indie-pop since he launched his YouTube channel in 2014.
Clinton Kane Tries to Find His Footing in "DANCING ALL ALONE"
February 21, 2023
Kane has a way of songwiring that puts you in a trance of emotion.
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Introducing BIRDEE 王煒, The Rising Australian Artist Making Waves with Her New Single - Dreams
May 10, 2023
Check out her latest single "Dreams", Out Now!