From the Site
Eli Is Pop's Next Stage Girl (of Our Dreams)
November 2, 2025
With co-signs from artists like Doechii, Lizzy McAlpine, and Meghan Trainor, Eli has been using TikTok as her own personal audition to be the next big pop star.
Storm Ford's Down Payment EP Is A Striking Analysis of Emotional Investments
October 29, 2025
Storm is on an exciting trajectory that also includes supporting R&B powerhouse Isaia Huron in New York City this past September.
![Jack Kane's Latest EP Is An ...Obvious... Hit [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/j_a_c_k_k_a_n_e_landscape_credit-_toni_howard-1761590259.jpg)
Jack Kane's Latest EP Is An ...Obvious... Hit [Q&A]
October 27, 2025
His latest EP, Obvious, dolls out a dose of heartache and anxious behaviors that meshes into a menagerie of pop goodness.
![Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dev-lemons-20250626_copy-1761409467.png)
Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]
October 25, 2025
Dancing between alternative emo rock and pop, Dev explores heartache, anger, and confidence, all while being loud and unapologetic.
![april june Releases Dreamy “afterparty” EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/20250727__l_m__april_june_00170__sony-1761251741.jpg)
april june Releases Dreamy “afterparty” EP [Q&A]
October 24, 2025
From drawing inspiration from film to exposing her most vulnerable thoughts, the 6 track collection evokes a visceral reaction from the very first moment.
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
Chloe Qisha Transforms Heartbreak Into a Statement Accessory in "So Sad So Hot"
October 16, 2025
"I like to think that this song is an assertive reminder that you're still that bad bitch even if you've had your heart broken."
![London Afro Fusion Riser, PapaRaZzle, On Soulmates, Patience, Heartbreak and New Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/papa_ra_zzle_d_y_b_i_s_m003-1760558269.jpg)
London Afro Fusion Riser, PapaRaZzle, On Soulmates, Patience, Heartbreak and New Album [Q&A]
October 15, 2025
PapaRaZzle is a London-based, Nigerian afrofusion artist reshaping the global music landscape with his original and layered blend of afrobeats, R&B, soul, dancehall, rap, and pop music.
GALE Brings The Heat on 80s Pop Single, "Ciao!"
October 15, 2025
The Puerto Rican pop powerhouse's whistle-laden hook pulls listeners into her world
Chloe Stroll's Debut Album 'Bloom in the Break' Bridges Youthful Love and Maturity
October 14, 2025
Curious as always to dig in the album, we reached out to get a track-by-track breakdown.
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
tsubi club's "laced up" Proves Some Things Are Worth the Wait
August 7, 2024
With his first single in three years, tsubi club proves that quality over quantity reigns supreme.
Conan Gray's "People Watching" Sees Him Turning His Deeply Personal Songwriting Outward
July 16, 2021
For an artist who has had much of their life on full display, People Watching" arrives as such a refreshing perspective shift.
![Meet Ryan Beatty, the Triumphant Artist Born-Again [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ryan-beatty-ones-to-watch 2_1560373470.jpeg)
Meet Ryan Beatty, the Triumphant Artist Born-Again [NEW ARTIST DISCOVERY]
May 14, 2019
We are patiently awaiting more wistful tunes from this young visionary.
Conan Gray Leans Into His Vulnerability in "Heather" Video
August 24, 2020
In the highly anticipated music video to his newest smash single, Conan Gray will leave you asking one question: Who is Heather?
Alec Benjamin's "Jesus In LA" Is for Anyone Who Has Ever Felt Lost
July 16, 2019
"When I first got to LA I thought that I was going to finally find the happiness that I had always been looking for..."
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
![Jack Gray Treats Us to Soothing Piano Melodies in "Take Our Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jack-gray-ones-to-watch.jpg)
Jack Gray Treats Us to Soothing Piano Melodies in "Take Our Time" [PREMIERE]
April 4, 2019
Jack Gray has perfected an enthralling fusion of organic instrumentation and dynamic electronic synthesis.
BENNEE's "Supalonely" Video Is a Technicolor Dreamscape
February 5, 2020
The anthem for anyone who has ever felt super lonely gets the video treatment.
chloe moriondo's "Ghost Adventure Spirit Orb" Is Equal Parts Candid and Triumphant
February 21, 2020
"'Ghost Adventure Spirit Orb' is inspired by my experiences dealing with mental illness in high school and the ways I cope with it."