From the Site
Kenya Grace Eyes Up Another Smash Hit With the Wistful "It’s not fair"
March 19, 2024
Grace's distinctive fusion of pop and dance feels destined to take over the charts and world.
OSTON's "WTF u want." Is a Glitch Pop Anthem For the Situationship Era
March 19, 2024
At its core, “WTF u want.” is a smash.
SNOW WIFE Latest Earworm Is a "Wet Dream" Come True
March 18, 2024
If there's one area SNOW WIFE excels in, it's creating an infectious track made to be played on repeat.
Carol Ades' “Better Than You Found Me” Is the Perfect Bout of Heartfelt, Soaring Songwriting
March 18, 2024
"Better Than You Found Me" is a safe place for intrusive thoughts set to ear-worm melodies.
Haiden Henderson Goes to Hell and Back For Love in "hell of a good time"
March 18, 2024
"hell of a good time" is a single wholly true to its name.
BETWEEN FRIENDS Chase Heartfelt Childhood Nostalgia in "Friends," Announce 'Garage Sale' EP
March 15, 2024
"Everyone gets so serious when you grow up, but that childhood feeling is something we should chase."
![Good Neighbours on the Happy Accident and Breakout Success of "Home" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/good-neighbours-home-interview-1710344593.jpg)
Good Neighbours on the Happy Accident and Breakout Success of "Home" [Q&A]
March 13, 2024
From songwriters to being heralded as indie pop's next big thing, Good Neighbours are hitting the ground running.
AleXa's Single "sick" Is Like Avril Lavigne Meets K-Pop
March 12, 2024
If you want to see the blossom of Avril Lavigne pop-punk & full storm K-Pop, then AleXa’e new single is the mutation you need.
Allison Ponthier Crafts a Lighthearted Tale of Imposter Syndrome and Obsession in "Skin"
March 11, 2024
It’s entertaining, it’s lighthearted, it’s silly, it’s sapphic. It's everything and more.
d4vd's "My House Is Not A Home" Is a Heartbreaking Ballad For the Situationship Generation
March 8, 2024
“My House Is Not A Home” is a soundtrack to spring showers.
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
SG Lewis and Clairo's New Collaboration Is Anything but a "Throwaway"
March 15, 2019
For all of us who simply could not get enough of SG Lewis and Clairo after their original collaboration.
![Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emotional-oranges-ones-to-watch-2.jpeg)
Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]
March 27, 2019
Operating from a haze of orange mystic, the Los Angeles-based collective is winning over listeners with a groove-laced blend of pop and R&B.
Holly Humberstone Is in Full Bloom
May 12, 2020
If you are looking for a new artist to listen to through this strange time, look no further than the transcendent musings of Humberstone.
![Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arizona-ones-to-watch-4.jpeg)
Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]
March 4, 2019
Tickets for A R I Z O N A's 'Find Someone' tour will be available Friday, March 8, at 10:00 AM local time!
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
Lexi Jayde's "Newbury Park" Is a Hypnotic Ode to Heartbreak
March 12, 2021
This week, rising pop-star Lexi Jayde releases her first single of 2021, "Newbury Park."
Noah Floersch Paints a Portrait of Love and Longing With New Single "Loneliest Girl In The World"
June 21, 2024
"Loneliest Girl in the World" is a testament to Floersch's evolving sound and storytelling.
![Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_o_p_c_a_m_p_a_i_g_n_l_e_a_d_h_e_r_o_s_e_l_e_c_t_f_o_r_p_r-1754758129.jpg)
Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]
August 9, 2025
We broke down the album with Lydia, chatting about organically embarking on her solo career, the playfulness of pop music, and how context really is everything.
![Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-lollapalooza_1628273800.jpeg)
Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]
August 6, 2021
OSTON is no longer sitting at the kids' table.