From the Site
Blu DeTiger Wants to Play a "Dangerous Game" Ahead of Her Debut Studio Album
January 29, 2024
"I wanted a song that portrayed this fun character who doesn’t give a fuck, who wants to go out and experience life..."
Alexander 23 Laments the Questions Left Unanswered in “How Much Longer?”
January 29, 2024
“How Much Longer?” invokes the unrelenting ache of early 2000’s indie ballads.
Cavetown Wants You to Reach Out and "let them know they're on your mind"
January 29, 2024
The single heralds the artist's highly-anticipated forthcoming EP, 'little vice.'
Isaac Dunbar Invites You Into the Rapturous Party of “Apartment A”
January 29, 2024
Dunbar returns with a sound that speaks to a love affair with nostalgia, dance-punk, and boundary-pushing pop.
Artemas Takes Romance to Sinister New Depths in "ur special to me"
January 29, 2024
With a tone both sinister and broken, the pull of Artemas’ sound is too alluring to resist.
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Meet PrettyUgly, the Next It-Band of Alternative Pop Fusion
January 27, 2024
The LA-based alternative band merges powerhouse frontwoman vocals with an indie-fusion of sounds to create genre-bending pop-rock earworms.
ericdoa Reignites the Joy of Creation in the Trailblazing 'DOA'
January 23, 2024
Digicore trailblazer and pop purveyor ericdoa is the furthest he can be from dead on arrival.
Maeve Steele Guides Us Track-by-Track Through "Honeyland," Her Latest Angelic EP
January 19, 2024
Maeve Steele floated ‘round to OnesToWatch to invite us into the angelic world of her recent EP, Honeyland. A nuanced songwriter and artist, Maeve Steele winds through themes of natural beauty, loneliness, and the passage of time in this project.
Kacy Hill Makes Uncomfortable Self-Discovery Sound Heavenly in "Listen To You"
January 19, 2024
Hill is building the groundwork for a project set to explore heavy truths head-on.
Rachel Chinouriri Enlists Florence Pugh For the "Never Need Me" Video, Announces Debut Album
January 19, 2024
"Never Need Me" puts Chinouriri's stunning, soaring vocals at the forefront.
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
SG Lewis and Clairo's New Collaboration Is Anything but a "Throwaway"
March 15, 2019
For all of us who simply could not get enough of SG Lewis and Clairo after their original collaboration.
![Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emotional-oranges-ones-to-watch-2.jpeg)
Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]
March 27, 2019
Operating from a haze of orange mystic, the Los Angeles-based collective is winning over listeners with a groove-laced blend of pop and R&B.
Holly Humberstone Is in Full Bloom
May 12, 2020
If you are looking for a new artist to listen to through this strange time, look no further than the transcendent musings of Humberstone.
![Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arizona-ones-to-watch-4.jpeg)
Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]
March 4, 2019
Tickets for A R I Z O N A's 'Find Someone' tour will be available Friday, March 8, at 10:00 AM local time!
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
Lexi Jayde's "Newbury Park" Is a Hypnotic Ode to Heartbreak
March 12, 2021
This week, rising pop-star Lexi Jayde releases her first single of 2021, "Newbury Park."
Noah Floersch Paints a Portrait of Love and Longing With New Single "Loneliest Girl In The World"
June 21, 2024
"Loneliest Girl in the World" is a testament to Floersch's evolving sound and storytelling.
![Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_o_p_c_a_m_p_a_i_g_n_l_e_a_d_h_e_r_o_s_e_l_e_c_t_f_o_r_p_r-1754758129.jpg)
Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]
August 9, 2025
We broke down the album with Lydia, chatting about organically embarking on her solo career, the playfulness of pop music, and how context really is everything.
![Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-lollapalooza_1628273800.jpeg)
Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]
August 6, 2021
OSTON is no longer sitting at the kids' table.