From the Site
Blu DeTiger Wants to Play a "Dangerous Game" Ahead of Her Debut Studio Album
January 29, 2024
"I wanted a song that portrayed this fun character who doesn’t give a fuck, who wants to go out and experience life..."
Alexander 23 Laments the Questions Left Unanswered in “How Much Longer?”
January 29, 2024
“How Much Longer?” invokes the unrelenting ache of early 2000’s indie ballads.
Cavetown Wants You to Reach Out and "let them know they're on your mind"
January 29, 2024
The single heralds the artist's highly-anticipated forthcoming EP, 'little vice.'
Isaac Dunbar Invites You Into the Rapturous Party of “Apartment A”
January 29, 2024
Dunbar returns with a sound that speaks to a love affair with nostalgia, dance-punk, and boundary-pushing pop.
Artemas Takes Romance to Sinister New Depths in "ur special to me"
January 29, 2024
With a tone both sinister and broken, the pull of Artemas’ sound is too alluring to resist.
-1706307034.png)
Meet PrettyUgly, the Next It-Band of Alternative Pop Fusion
January 27, 2024
The LA-based alternative band merges powerhouse frontwoman vocals with an indie-fusion of sounds to create genre-bending pop-rock earworms.
ericdoa Reignites the Joy of Creation in the Trailblazing 'DOA'
January 23, 2024
Digicore trailblazer and pop purveyor ericdoa is the furthest he can be from dead on arrival.
Maeve Steele Guides Us Track-by-Track Through "Honeyland," Her Latest Angelic EP
January 19, 2024
Maeve Steele floated ‘round to OnesToWatch to invite us into the angelic world of her recent EP, Honeyland. A nuanced songwriter and artist, Maeve Steele winds through themes of natural beauty, loneliness, and the passage of time in this project.
Kacy Hill Makes Uncomfortable Self-Discovery Sound Heavenly in "Listen To You"
January 19, 2024
Hill is building the groundwork for a project set to explore heavy truths head-on.
Rachel Chinouriri Enlists Florence Pugh For the "Never Need Me" Video, Announces Debut Album
January 19, 2024
"Never Need Me" puts Chinouriri's stunning, soaring vocals at the forefront.
![Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophia-alexa-hit-and-run-interview_1644426779.jpeg)
Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]
February 9, 2022
Only two songs into her career and Sophia has all the hallmarks of a seasoned pop veteran.
flor Pulls off an Exhilarating Balancing Act in 'ley lines' Album
September 6, 2019
Be sure to catch flor performing their new album and plenty of fan favorites on their Ones To Watch - presented tour this fall!
Talia Jackson Channels a Toxic Relationship Into Pop Bliss With "You"
May 24, 2021
The <i>Family Reunion</i> star delivers an earworm of single that is both relatable and reflective.
Sayak Das Delivers a Jaw-Dropping Debut With "DID U RLY?"
June 24, 2022
The promise of Sayak Das is undeniable.
![gnash Reveals Secrets About His Broken Hearts Club Tour and The Meaning Behind Debut Album, 'we' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gnash-ones-to-watch copy.jpg)
gnash Reveals Secrets About His Broken Hearts Club Tour and The Meaning Behind Debut Album, 'we' [Q&A]
February 20, 2019
"If we feel together, then we feel better."
Jelani Aryeh Covers The xx in His Nostalgic Reinterpretation of "Angels"
January 15, 2021
Jelani Aryeh is back and building off this momentum by paying homage to Alternative Pop legends The xx.
Who Is Maisie Peters?
September 15, 2021
We rang up Maisie to get to know the artist behind the heartfelt, anthemic music.
![Future Generations on Childhood Nostalgia, Self-Doubt, and "Just Pretend" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Future-Generations-ones-to-watch_1572024899.jpg)
Future Generations on Childhood Nostalgia, Self-Doubt, and "Just Pretend" [Q&A]
October 25, 2019
"Those moments of doubt for us can really only be quelled by doing what we love."
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
Gaff's Energetic "How It Goes" Is a New Direction for the Irish Artist
December 11, 2020
Ireland native Gaff has been merging pop, alternative, and Hip-Hop in new and innovative ways all throughout 2020.