From the Site
310babii Is Anything But “Stuck”
January 19, 2024
“Stuck” is flows with effortless verses by artist 310babii, a laidback Cali poet that begs one to cruise the wide-open boulevards with a driving beat and bass line.
JVKE Battles the Elements and His Distant Emotions in "this is what winter feels like"
January 16, 2024
"i wanted to give listeners the same chill as a windy winter night."
MICHELLE Finally Lets Go in the Dreamy and Bittersweet “NEVER AGAIN”
January 16, 2024
“NEVER AGAIN” contains all the sorrow and beauty found in letting go.
Ashley Sienna Embodies an Alluring Femme Fatale in "Siren" Visual
December 23, 2023
Amid the chaos of shipwrecks, abandoned treasure, and stylistically seductive scenes, Sienna steals souls and hearts.
Reneé Rapp and Megan Thee Stallion Get a Little Mean in the Fabulous "Not My Fault"
December 15, 2023
The powerhouse duo caps off 2023 with an infectious pop-rap stunner.
OSTON Moves on From the Broken Feelings She Left in "Burton St."
December 14, 2023
OSTON knows we all have our “Burton St.” and made an anthem that will evoke an emotional release that is universal.
![10 Questions With Johnny Orlando on 'The Ride: Part 3' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/johnny-orlando-the-ride-1702496993.jpeg)
10 Questions With Johnny Orlando on 'The Ride: Part 3' [Q&A]
December 13, 2023
The Toronto-born artist is approaching pop music with a moody, masculine elegance.
Nessa Barrett Confronts Her Cheating Ex in "girl in new york"
December 11, 2023
The dark pop star transforms a moment of infidelity into an understated pop-jazz stunner.
Tate McRae Cements Her Global Pop Takeover With 'THINK LATER'
December 11, 2023
'THINK LATER' crystallizes a lifetime of personal transformation.
Dove Cameron Crafts a Sinister, Intoxicating Debut Album in 'Alchemical Vol. 1'
December 6, 2023
Cameron's debut effort that is equal parts alluring to the ear and striking to the heart.
![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg)
Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
November 12, 2021
"Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself.
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
![Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/valencia-_grace-goodbye-interview-1653687021.jpg)
Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]
May 27, 2022
"I'm giving away parts of myself whenever I release a song."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
Blu DeTiger Exudes an Infectious Confidence on "Blondes"
November 16, 2021
The new single from the bass playing machine arrives alongside her signing to Capitol Records.
Claire Rosinkranz Is Tired of Wasting Her Time in “i’m too pretty for this”
June 29, 2022
Is there anything more cathartic than a biting pop-punk song?
Harry Hudson and Jaden Smith Let Their Hearts Bleed in "Just Slide" Video
February 20, 2019
We are still as infatuated as ever by this otherworldly blend of brooding R&B and electro-pop aesthetics.
![Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch_1558030112.jpg)
Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]
May 16, 2019
LEISURE personifies three fundamental elements: groove, melody, and vibe.