From the Site
glaive Comes of Age and Into His Own in ‘i care so much that i don’t care at all’
July 14, 2023
In the span of a few short years, glaive has evolved from the face of an online movement into a star in his own right.
Buppy.'s "comfort, texas" Hits Like a Sucker Punch of Pure Nostalgia
July 13, 2023
The rising star is creating music squarely on his terms.
LIA LIA Battles Her Intrusive Thoughts in New Single "What if i jump from a Bridge"
July 12, 2023
"What if i jump from a Bridge" is an all-consuming, left-field pop tour de force.
![NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-a-toy-say-so-1689181679.jpeg)
NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]
July 12, 2023
"say so" is all about "this idea of wanting someone so bad, but you’re stuck in limbo waiting for them to finally say how they feel."
Isabel LaRosa Crafts a Magnetic, Undeniable Atmosphere in "eyes don't lie"
July 10, 2023
"eyes don't lie" expertly threads the needle between the dancefloor and the confessional booth.
347aidan Creates an Infectious, Easygoing Vibe in "SUNDAY"
July 7, 2023
"SUNDAY" feels akin to a "mini holiday," an invite to lets the week's stress melt away.
![Braden Bales Opens Up and Talks Summer Plans Following Release of New EP 'NOMAD' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/braden-bales-interview-1689006177.jpeg)
Braden Bales Opens Up and Talks Summer Plans Following Release of New EP 'NOMAD' [Q&A]
July 7, 2023
"I’ve found that I’m much better at expressing myself musically than verbally and the vulnerability I’ve felt through music has been incredibly therapeutic."
![Delacey Crystallizes Her Grief Into the Iridescent 'The Girl Has a Dream' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/delacey-interview-1688677262.jpeg)
Delacey Crystallizes Her Grief Into the Iridescent 'The Girl Has a Dream' [Q&A]
July 6, 2023
"At the end of the day, pain, grief, and life are all beautiful. You'll hear all of this on 'The Girl Has A Dream.'"
glaive's "the car" Is an Infectious Joyride Through Imagined Deception
July 6, 2023
Having first teased the song on Twitter in late 2022, "the car" arrives as a bombastic tale of what if.
Zinadelphia Is Speaking Our Love Language in Debut EP 'Waterfall'
July 5, 2023
'Waterfall' establishes Zinadelphia as a versatile talent in her own right.
![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg)
Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
November 12, 2021
"Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself.
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
![Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/valencia-_grace-goodbye-interview-1653687021.jpg)
Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]
May 27, 2022
"I'm giving away parts of myself whenever I release a song."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
Blu DeTiger Exudes an Infectious Confidence on "Blondes"
November 16, 2021
The new single from the bass playing machine arrives alongside her signing to Capitol Records.
Claire Rosinkranz Is Tired of Wasting Her Time in “i’m too pretty for this”
June 29, 2022
Is there anything more cathartic than a biting pop-punk song?
Harry Hudson and Jaden Smith Let Their Hearts Bleed in "Just Slide" Video
February 20, 2019
We are still as infatuated as ever by this otherworldly blend of brooding R&B and electro-pop aesthetics.
![Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch_1558030112.jpg)
Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]
May 16, 2019
LEISURE personifies three fundamental elements: groove, melody, and vibe.