From the Site
Verzache Rekindles a Spark in Our Hearts With "Never Gets Old"
April 26, 2023
Verzache is a magician.
bludnymph's "Watch Me" Is an Alluring Siren's Call
April 26, 2023
bludnymph continues to challenge pop music’s tried and true structure.
Gus Dapperton Signals the Coming of 'HENGE' With the BENEE-Assisted "Don't Let Me Down"
April 25, 2023
Both danceable and dreary, "Don't Let Me Down" sees the two artists striving for new heights.
French Superstar JAIN's Album 'The Fool' Dares to Be Itself
April 25, 2023
Jain continues her wondrous, emotive kaleidoscope approach to story telling on her third album, 'The Fool.'
Tess Clare's "Part 2" Is A Sunlit Welcome to Post-Breakup Bliss
April 21, 2023
Tess Clare’s “Part 2” is a drive down the PCH, wind flowing through hooky melodies and indie-pop-breakup-anthem goodness.
Who Is Ethan Bortnick?
April 20, 2023
Meet the artist who has affectionately been dubbed Billie Eilish meets Mozart.
Sam MacPherson's ‘Powerlines’ Is a Sonic Roadtrip Through Life's Peaks and Valleys
April 19, 2023
'Powerlines' feels like the fuel for an ascent to stardom.
Aidan Bissett's "Out Of My League" Is Your Coming of Age Soundtrack
April 19, 2023
Bissett is truly One To Watch, and you can catch him on the Ones To Watch-presented Valley tour.
![Eloise’s 'Drunk on a Flight' Is the Companion Album to All the Uncertainty of Your 20s [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/eloise-drunk-on-a-flight-interview-1681836236.jpeg)
Eloise’s 'Drunk on a Flight' Is the Companion Album to All the Uncertainty of Your 20s [Q&A]
April 18, 2023
'Drunk on a Flight' feels like a Sunday morning, from crisp linen bed sheets to the brewing contemplation of last night.
Meet keltiey, the Y2K-Bedazzled Gen Z Rising Star Embracing the Lawlessness of Pop
April 18, 2023
keltiey is more than a trending sound; she's the next wave.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Naaz-ones-to-watch_1573504853.jpg)
From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]
November 11, 2019
"I've always just made whatever gave me butterflies. That's really all I'm chasing in life, feeling those butterflies..."
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Making a 'Sour' Olivia Rodrigo-Inspired Cocktail | Bone Apple Tea
July 7, 2021
In our debut episode of Bone Apple Tea, we tackle a cocktail perfect for pop-punk-fueled breakups.
RAYE's "Please Don't Touch" Is a Timeless Pop Outing
December 16, 2019
This is the perfect song to end your year, or better yet, the decade with.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.