From the Site
Who Is New Rules?
November 11, 2022
Get to know the UK trio with a stadium-sized sound.
![Erin LeCount Delivers an Impassioned Live Performance of "Killing Time" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/erin-lecount-killing-time-1668102511.jpg)
Erin LeCount Delivers an Impassioned Live Performance of "Killing Time" [Premiere + Q&A]
November 10, 2022
"There’s something cathartic about knowing you’ve been as genuine as you possibly can be with what you’ve made."
![Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/natalie-red-nameless-1668012640.jpg)
Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]
November 9, 2022
“Nameless” makes amends with the doubts and fears of going after your dreams
Coco & Clair Clair's 'Sexy' Sees Two Best Friends Crafting a Digital Pop Star Dream
November 7, 2022
Declaring their superstardom over “RuneScape-type beats,” the internet-bred duo delivers an album for Gen Z and beyond.
![Cavetown’s 'worm food' is a Delicate Portrait of Self-Reflection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cavetown-worm-food-interview-1667578407.jpeg)
Cavetown’s 'worm food' is a Delicate Portrait of Self-Reflection [Q&A]
November 4, 2022
"For me, I can't see a world where I could possibly write a good song without being vulnerable."
hemlocke springs' "girlfriend" Introduces Us to a Musical Fantasy in Full Bloom
November 2, 2022
With fans ranging from Bella Hadid to Grimes, it would be an understatement to say hemlocke springs is up next.
Just In Time For Winter, Bliss Samsa Embraces Romantic Turmoil in “Cold Shoulder”
November 2, 2022
Bliss Samsa is an artist that deserves your eyes and ears as we move into the New Year.
Emei Welcomes the 'End of an Era' With Fiery, Fierce and Unapologetic EP
November 2, 2022
'End of an Era' details the feeling of inadequacy that often accompanies young adulthood.
Chappell Roan's "Casual" Is a Stirring Pop Stunner That's Hard Not to Get Hooked On
November 1, 2022
"Casual" serves as yet another indicator of Roan's inevitable rise to stardom.
Niki Demar Channels the Early 2000's Disney Channel Star Era With "Pregame"
November 1, 2022
“Pregame” brings Demar one step closer to becoming a certified hitmaker.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Naaz-ones-to-watch_1573504853.jpg)
From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]
November 11, 2019
"I've always just made whatever gave me butterflies. That's really all I'm chasing in life, feeling those butterflies..."
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Making a 'Sour' Olivia Rodrigo-Inspired Cocktail | Bone Apple Tea
July 7, 2021
In our debut episode of Bone Apple Tea, we tackle a cocktail perfect for pop-punk-fueled breakups.
RAYE's "Please Don't Touch" Is a Timeless Pop Outing
December 16, 2019
This is the perfect song to end your year, or better yet, the decade with.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.