From the Site
Alexander 23 and Kenny Beats Pull on Our Heartstrings With "ill"
October 14, 2022
"He's got such an effortless way with words and people. He's that friend you swear you've met before."
Lexi Jayde Moves Forward in “what’s the matter with you”
October 13, 2022
Listening to "what's the matter with you" feels as if you are floating through a distant memory.
10 Questions With Madeline on Her New Single “Relief”
October 13, 2022
Madeline may be a novel name to your ears, but this Oklahoma-born vocal talent is certainly one to watch.
![Valley's "The Problem Song" Is the Start of a New Era For the Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/valley-interview-2022-1665596348.jpg)
Valley's "The Problem Song" Is the Start of a New Era For the Band [Q&A]
October 12, 2022
"Sometimes people just want to hear what you're saying and thinking, and it doesn't have to be the most clever or game-changing thing in the world."
joan Makes Peace With Moving On in “don’t wanna be your friend”
October 12, 2022
"don't wanna be for your friend" is a welcome moment of catharsis.
Maisie Peters Officially Enters Her Rockstar Era With "Not Another Rockstar"
October 12, 2022
"Not Another Rockstar" is for the girlies who have fallen victim to the softboy epidemic.
Gracie Abrams' "Difficult" Is a Candid Illustration of Her Poignant Songwriting
October 10, 2022
For Gracie, songwriting functions as a diary for working through tough feelings in order to live with them.
![Oliver Malcolm Takes the Next Step Forward in His Musical Evolution With 'Act Two' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oliver-_malcolm-interview-act-two-1665161898.jpg)
Oliver Malcolm Takes the Next Step Forward in His Musical Evolution With 'Act Two' [Q&A]
October 7, 2022
"Expect the unexpected."
Arden Jones Proves to Be the Gift That Keeps Giving With ‘age tape 9’
October 6, 2022
Jones delivers more of his memorable, soon-to-be patented surfer soul.
thuy's ‘girls like me don’t cry’ Sees Her Confidently Wearing Her Heart on Her Sleeve
October 6, 2022
In her sophomore project, thuy readily accepts the pangs and wants of the heart.
![mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch-crop_1563389922.jpg)
mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]
July 17, 2019
With only two singles to their name, mmmonika is living, breathing evidence that "quality over quantity" still rings true.
Audrey MiKa's "Fake Heartbreak" Is Your Anti-Cuffing Season Anthem
October 31, 2019
"Being vulnerable isn't a bad thing, and 'Fake Heartbreak' is here to tell you that it's gonna be ok."
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-ones-to-watch-2_1564081675.png)
Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]
July 25, 2019
"'Right Now' is about those moments spent with someone that are so fleeting yet somehow feel eternal."
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).
Lauren Sanderson Proves 'Midwest Kids Can Make It Big'
January 14, 2020
'Midwest Kids Can Make It Big' is a nigh-perfect introduction into Lauren Sanderson the artist and person.
Thomas Headon and the Empathic Euphoria of 'The Greatest Hits'
March 30, 2020
<i>The Greatest Hits</i> very well may be the first of many to come for Headon.
![Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/simon-on-the-moon-ones-to-watch-3.jpg)
Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]
February 14, 2019
"To me this is a straight up pop song about bumping into a past love."
![Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mokita-ones-to-watch-3.png)
Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]
April 12, 2019
Mokita captures the emotional dichotomy of heartbreak to wondrous effect.