From the Site
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Jon Waltz and Verzache Embrace Change on "Trainwreck"
January 28, 2022
Acknowledging the crumbling world around him, Waltz feels as if he's still in control.
CLOUDxCITY Leave Their Mark With Debut Single "Find a Way To You"
January 21, 2022
On their debut single, the duo presents a woozy vision for hip-hop.
Saba and Krayzie Bone Keep It Real on the Stirring "Come My Way"
January 18, 2022
Saba's empathic, affective sonic storytelling feels more poised than ever.
EARTHGANG Tell It How It Is on "All Eyes On Me"
January 18, 2022
If EARTHGANG is eating, we're all eating.
Johan Lenox Drops the RMR-Assisted "No One Gets Me" Ahead of Debut Album
January 17, 2022
"No One Gets Me" is a haunting critique of the collapse of the American dream.
AG Club Breaks Free in 'WE'RE ALL BRODIES*'
November 6, 2023
There’s something contagious about the way that AG Club lives in their authenticity.
Saba and Krayzie Bone Keep It Real on the Stirring "Come My Way"
January 18, 2022
Saba's empathic, affective sonic storytelling feels more poised than ever.
Paris Michael Is Headed for Stardom on "GWEN STEFANI"
January 15, 2021
Fresh off the heels of his eccentric PUBLICITY STUNT EP, Chicago native Paris Michael is back with another wild and abrasive single.
![Cleo Reed's Album, Cuntry, Is A Folk-Rap Statement of Political History [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cleo-reed-cuntry-1200x1200-1-1753233867.jpg)
Cleo Reed's Album, Cuntry, Is A Folk-Rap Statement of Political History [Q&A]
July 23, 2025
Too curious not to ask the artist herself, we caught Cleo in NYC on their rooftop for a chat.
Saint Bodhi Stays True to Herself on the Fearless 'Antisocial'
September 10, 2021
<i>Antisocial</i> feels like a reckless measurement of societal bullshit, a purge of nonsense for genuine feelings.
Can You Spot All the Cultural Commentary in Mez's "Loading..." Video?
September 18, 2020
Multi-hyphenate Mez is back with a new song and video.
![Lo Village Finds Their Way Back to Themselves With 'Yellow Brick Road' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lo-village-yellow-brick-road-interview-1692127297.jpg)
Lo Village Finds Their Way Back to Themselves With 'Yellow Brick Road' [Q&A]
August 15, 2023
The substance of Lo Village’s work is culturally significant, speaking to the truth of the Black experience and every shade of that joy, fear, and expression.
Marcellus Juvann Delivers Introspective and Incendiary Flows on "HARDHEADED"
May 7, 2021
Projects like <i>HARDHEADED</i> are an important reminder that up-and-coming artists like Juvann are the true backbone of the hip-hop sphere.
Cara+Troy Drops Debut EP "PROTOSTAR" Just in Time For Cuffing Season
October 16, 2023
'PROTOSTAR' is your own personal soundtrack to introspection and self-reflection as the nights grow longer.
Tierra Whack Is Everything at Once in Long-Awaited Debut Album 'World Wide Whack'
March 15, 2024
“I hope your only expectation was for me to say how I feel.”