From the Site
Van Buren Record's 'Black Wall Street' Is a Sinister Look Into Hip-Hop's Golden Future
August 30, 2021
The Massachusetts collective delivers a gritty offering primed to win over even the most hard-headed hip-hop skeptic.
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
Sango and Waldo Establish Themselves as Grand Rapids' Finest on 'Lake Effect'
July 28, 2021
A creative love letter to Grand Rapids, Lake Effect is vying to push Michigan closer to the forefront of hip-hop culture.
Nine-Piece Collective seeyousoon Makes Their "Steamy" Debut
February 28, 2020
Say hello to your new favorite music collective.
Civ Pierre Let's His Music Speak on His Behalf
December 4, 2020
With a masked face and an anonymous persona, Civ Pierre shows there's beauty in building mystique.
![Please Don't Hold Your "applause" for whiterosemoxie [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whiterosemoxie - otw 3 - @zachhagy_1593536401_1593628507.jpg)
Please Don't Hold Your "applause" for whiterosemoxie [Premiere]
June 30, 2020
Watch the premiere of whiterosemoxie's "applause" music video.
Leven Kali Enlists Smino and Topaz Jones to Clear Things Up in "Homegirl"
December 11, 2019
An ode to anyone who has ever been caught sending that "I miss you" text.
Little Simz's "I Love You, I Hate You" Sees the UK Rapper at the Top of Her Game
July 14, 2021
"I Love You, I Hate You" synthesizes the best parts of both classic and contemporary hip-hop.
Smino, Noname, and Saba Unite as Ghetto Sage in "Hà¤agen-Dazs"
October 18, 2019
Chicago's finest indeed.
Peach Tree Rascals Try to Find Their Way Through a Terrible Day in "Things Won't Go My Way"
March 30, 2020
"In the end, we're all just trying our best and it's about acknowledging that."
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Ryan Caraveo Returns With the Intoxicating "Deceived," His First Song in Over a Year
April 5, 2019
Caraveo and his new single are mesmerizing in every sense of the word.
Forces Collide in Shady Blu and Babyface Ray’s “Topic Of Discussion”
February 9, 2023
SoCal's best-kept secret is out of the bag.