From the Site
$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
Tyler Thomas Thinks It's Time For a "Roll Call"
July 1, 2020
Los Angeles-based artist Tyler Thomas won't let the pandemic stop him.
![Please Don't Hold Your "applause" for whiterosemoxie [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whiterosemoxie - otw 3 - @zachhagy_1593536401_1593628507.jpg)
Please Don't Hold Your "applause" for whiterosemoxie [Premiere]
June 30, 2020
Watch the premiere of whiterosemoxie's "applause" music video.
IDK Releases 'IDK & FRIENDS 2,' the Soundtrack to Kevin Durant's New Showtime Documentary
June 29, 2020
Serving as both the music supervisor and composer for Durant's new documentary, IDK brings his enthralling vision to life.
Noname Scores a Revolution in the Succinct But Powerful "Song 33"
June 19, 2020
"Song 33" is not a diss track; it is a call to arms.
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
![StaySolidRocky Is Jumping From TikTok's Trending Pages to the Billboard Hot 100 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/staysolidrocky-party-girl-interview_1591899787.png)
StaySolidRocky Is Jumping From TikTok's Trending Pages to the Billboard Hot 100 [Q&A]
June 11, 2020
We catch up with the Virginia artist who, thanks to TikTok, finds himself with a self-funded Billboard Top 30 hit.
![Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kota-the-friend-interview-everything_1590156309.jpg)
Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]
May 22, 2020
Kota the Friend is aiming to build a legacy. One he hopes his kids can inherit.
LOWERLIPDRIP Sets a New Tone With "Everything Is Fare"
May 18, 2020
It's addictive in the most ambiguous way. With every listen, you seem to hear something new within the production you didn't notice before.
Bryce Vine Is the Ringmaster of His Own 'Carnival' of Melodic Hip Hop Bangers
July 29, 2019
"It's supposed to make people accentuate the good feelings and decrease the bad ones."
24kGoldn and Kaash Paige Connect For the Compelling Ballad "Unbelievable"
April 30, 2020
The chemistry between these two superstars in the making is undeniable.
Abhi the Nomad Sets His Eyes on the Universe
September 2, 2021
In his fourth studio album, Abhi the Nomad delivers a perfect blend of hip-hop, funk, and R&B.
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![St. Panther Is Aspiring For "Greatness" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/st-panther-interview_1637263732.jpg)
St. Panther Is Aspiring For "Greatness" [Q&A]
November 18, 2021
"You wouldn't believe where I've been to get here."
EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
Kevin Abstract's 'ARIZONA BABY' Is the Rap Album We've Needed for Ages
April 26, 2019
Rap and the gay experience have historically existed at odds, but in ARIZONA BABY, being an openly gay man builds the emotional crux for an album poised to go down as one of 2019's crowning achievements in hip-hop.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.