From the Site
$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
Tyler Thomas Thinks It's Time For a "Roll Call"
July 1, 2020
Los Angeles-based artist Tyler Thomas won't let the pandemic stop him.
![Please Don't Hold Your "applause" for whiterosemoxie [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whiterosemoxie - otw 3 - @zachhagy_1593536401_1593628507.jpg)
Please Don't Hold Your "applause" for whiterosemoxie [Premiere]
June 30, 2020
Watch the premiere of whiterosemoxie's "applause" music video.
IDK Releases 'IDK & FRIENDS 2,' the Soundtrack to Kevin Durant's New Showtime Documentary
June 29, 2020
Serving as both the music supervisor and composer for Durant's new documentary, IDK brings his enthralling vision to life.
Noname Scores a Revolution in the Succinct But Powerful "Song 33"
June 19, 2020
"Song 33" is not a diss track; it is a call to arms.
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
![StaySolidRocky Is Jumping From TikTok's Trending Pages to the Billboard Hot 100 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/staysolidrocky-party-girl-interview_1591899787.png)
StaySolidRocky Is Jumping From TikTok's Trending Pages to the Billboard Hot 100 [Q&A]
June 11, 2020
We catch up with the Virginia artist who, thanks to TikTok, finds himself with a self-funded Billboard Top 30 hit.
![Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kota-the-friend-interview-everything_1590156309.jpg)
Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]
May 22, 2020
Kota the Friend is aiming to build a legacy. One he hopes his kids can inherit.
LOWERLIPDRIP Sets a New Tone With "Everything Is Fare"
May 18, 2020
It's addictive in the most ambiguous way. With every listen, you seem to hear something new within the production you didn't notice before.
![10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lonnie-one-night-stand-1673545404.jpg)
10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]
January 12, 2023
We catch up with an artist who ended 2022 with a bang.
Lous and The Yakuza Is Back and Better Than Ever With "Kisé"
March 29, 2022
"Kisé" explores the folly and passion of love and reestablishes Yakuza as an artistic force to be reckoned with.
Doechii Bites Back With "BOOM BAP" Ahead of 'Alligator Bites Never Heal' Mixtape
August 26, 2024
This mixtape is my fight back. I am nobody’s prey; I was born to be the predator.”
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
Baby Keem's "Orange Soda" Video Is a Film Reel of Rap's Next Star
November 13, 2019
Baby Keem is ready to take the hip-hop crown.
Aries Delivers a "One Punch" K.O. on New Animated Single
October 22, 2021
Ahead of his highly-anticipated album, Aries reminds us of his undeniable, infectious promise.
Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
'The Life Of Pi'erre 5' Proves Pi'erre Bourne Saved the Best Beats For Himself
June 17, 2021
Hip-hop's cultural landscape would look entirely different without Bourne.
Florida Rapper Cochise Is Finally Getting His Flowers
June 8, 2021
Cochise's music is a testament to the power of being yourself and making art that you believe in.
KnowKnow Flexes His Universal Appeal in 'Mr. Enjoy Da Money'
December 13, 2019
Higher Brothers' DzKnow goes solo.