From the Site
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
From TikTok Sensation to Chart-Topping Artist: Meet Arizona Zervas
March 4, 2020
The first unsigned artist to top the Spotify charts in years.
Nine-Piece Collective seeyousoon Makes Their "Steamy" Debut
February 28, 2020
Say hello to your new favorite music collective.
RMR's "Rascal" Is a Transfixing Country Trap Ballad That I'll Play at My Wedding
February 27, 2020
The only song of 2020 that matters.
![Ones To Watch & Monster Energy Outbreak Tour Presents: DaniLeigh [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/danileigh-live-2_1582815945.jpg)
Ones To Watch & Monster Energy Outbreak Tour Presents: DaniLeigh [Announcement]
February 27, 2020
Tickets for DaniLeigh's 'Loved A Liar' Tour will be available Friday, Feb. 27, at 10:00 AM local time!
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
![CJ Flemings - "Acquainted" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cj-flemings-live_1581626334.jpg)
CJ Flemings - "Acquainted" [Live + Interview] | Northside Sessions
February 13, 2020
CJ Flemings delivers a standout rendition of "Acquainted."
Baby Keem Packs a Punch With Double Singles "hooligan" and "sons and critics freestyle"
September 21, 2020
What's better than a new Baby Keem single? Two new Baby Keem singles.
AG Club Reintroduce Themselves Anew With ‘Impostor Syndrome’
September 19, 2022
AG Club doesn't play by the rules and they're better for it.
Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
![Lourdiz, Lil Gotit, and the Relentless Hustle of "Suicide Down" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lourdiz-lil-gotit_1585325544.jpg)
Lourdiz, Lil Gotit, and the Relentless Hustle of "Suicide Down" [Premiere]
March 27, 2020
"Suicide Down" is an addictive thrill ride fueled by extremes.
Van Buren Record's 'Black Wall Street' Is a Sinister Look Into Hip-Hop's Golden Future
August 30, 2021
The Massachusetts collective delivers a gritty offering primed to win over even the most hard-headed hip-hop skeptic.
IDK Trades Agony For Affection on 'USEE4YOURSELF'
July 9, 2021
<i>USEE4YOURSELF</i> stands as an exercise of painstaking emotional catharsis from one of music's most promising artists.
'Not Waving, But Drowning' Is Irrefutably a Loyle Carner Project
April 23, 2019
Carner bridges the gap of nostalgia-inducing hip-hop and pertinent modern sensibilities in what proves to be an emotionally-laden sophomore effort.
bbno$'s 'good luck have fun' Will Have You Wishing You Could Stay
October 29, 2020
<i>good luck have fun</i> is the perfect dose of lyrical levity and heavy, hard-hitting rhythms.
tobi lou Proves His Career Is 'Non-Perishable'
March 14, 2022
tobi lou thrives in a state of comfortable unpredictability.
![Rising Hip-Hop Meets Trap Artist Isaacjacuzzi Releases the Atmospheric Till It's Over [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/isaac - otw_1594857866.jpg)
Rising Hip-Hop Meets Trap Artist Isaacjacuzzi Releases the Atmospheric Till It's Over [Q&A]
July 15, 2020
Ones To Watch had the pleasure of speaking with Isaacjacuzzi discussing the meaning behind his name, collaborations and the masterpiece that is Till It's Over.