From the Site
Zack Fox the Rapper? An Investigative Report
January 6, 2020
Fox is turning the Internet's best joke into one of hip-hop's most provocative figures.
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
KnowKnow Flexes His Universal Appeal in 'Mr. Enjoy Da Money'
December 13, 2019
Higher Brothers' DzKnow goes solo.
Leven Kali Enlists Smino and Topaz Jones to Clear Things Up in "Homegirl"
December 11, 2019
An ode to anyone who has ever been caught sending that "I miss you" text.
Rahli Pays Tribute to His Loved Ones in "Ooh Child"
December 11, 2019
Hip-hop newcomer Rahli is taking on a much smoother and raw persona.
BROCKHAMPTON's "SUGAR" Video Is an Extraterrestrial Trip
December 10, 2019
Fair warning, BROCKHAMPTON's latest video is 100% NSFW.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
![Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jez-dior-ones-to-watch_1574375941.jpg)
Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]
November 21, 2019
"If it is just one person reaching out to me saying I saved their life, that alone is success to me."
Baby Keem's 'DIE FOR MY B*TCH' Is the Hip-Hop Breakthrough We Needed
November 20, 2019
Baby Keem is here. Catch up.
Baby Keem's "Orange Soda" Video Is a Film Reel of Rap's Next Star
November 13, 2019
Baby Keem is ready to take the hip-hop crown.
Octavian Is Sparking a Social Media Movement With His "Bet" Video
March 1, 2019
#OKBETCHALLENGE
99 Neighbors Bare Their Soul on 'Wherever You're Going I Hope It's Great'
September 24, 2021
In their hauntingly beautiful debut album, the art-rap group reimagines the music collective.
Duckwrth Feels and Sounds 'SuperGood' on his Major Label Debut Album
August 25, 2020
<i>SuperGood</i> revels in the joys and nuances of life, rejecting the gravitas of current events without straying into frivolity.
![99 Neighbors on Vermont, 99 Radio, and Their New Singles "QWOP" and "Basement" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/99 Neighbors - otw_1595954651.jpg)
99 Neighbors on Vermont, 99 Radio, and Their New Singles "QWOP" and "Basement" [Q&A]
July 24, 2020
99 Neighbors has been disrupting current notions of what band and rap collectives look and sound like.
![Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hoodzy-interview_1652672105.jpeg)
Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]
May 16, 2022
Hoodzy is ready to make waves.
Dro Kenji Is Making Melodic Rap on His Own Terms
November 16, 2020
Dro Kenji continues his hot streak with his debut project 'Tears and Pistols.'
![Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AEO_Kota01_1565131244.jpg)
Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On
August 6, 2019
Jumping into a rendition of FOTO's standout single "Alkaline," Kota the Friend showed us firsthand that the hype surrounding the Brooklyn artist and poet is very much real.
Noname Scores a Revolution in the Succinct But Powerful "Song 33"
June 19, 2020
"Song 33" is not a diss track; it is a call to arms.
Terry Presume Showcases His Eccentric Style on "Don't Play Yourself"
August 27, 2020
Blending indie, alternative, hip hop, and rock, Terry Presume has been making music that is specific and unique to him.
Bb Trickz Announces New EP, Closes Out Summer With Karrahbooo-Assisted “PHARRELL” Video
August 20, 2024
Summer might be almost over, but thankfully Bb Trickz season is just around the corner.