From the Site
Zack Fox the Rapper? An Investigative Report
January 6, 2020
Fox is turning the Internet's best joke into one of hip-hop's most provocative figures.
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
KnowKnow Flexes His Universal Appeal in 'Mr. Enjoy Da Money'
December 13, 2019
Higher Brothers' DzKnow goes solo.
Leven Kali Enlists Smino and Topaz Jones to Clear Things Up in "Homegirl"
December 11, 2019
An ode to anyone who has ever been caught sending that "I miss you" text.
Rahli Pays Tribute to His Loved Ones in "Ooh Child"
December 11, 2019
Hip-hop newcomer Rahli is taking on a much smoother and raw persona.
BROCKHAMPTON's "SUGAR" Video Is an Extraterrestrial Trip
December 10, 2019
Fair warning, BROCKHAMPTON's latest video is 100% NSFW.
![Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-loud-ones-to-watch_1574882602.jpg)
Jay Loud Escaped Naptown, and Now It's Shaping His Music [Q&A]
November 27, 2019
"Naptown is like a maze... either you fail or you find a way to get out."
![Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jez-dior-ones-to-watch_1574375941.jpg)
Jez Dior Wants to Be for Others What Eminem Was for Him [Q&A]
November 21, 2019
"If it is just one person reaching out to me saying I saved their life, that alone is success to me."
Baby Keem's 'DIE FOR MY B*TCH' Is the Hip-Hop Breakthrough We Needed
November 20, 2019
Baby Keem is here. Catch up.
Baby Keem's "Orange Soda" Video Is a Film Reel of Rap's Next Star
November 13, 2019
Baby Keem is ready to take the hip-hop crown.
Kota the Friend Takes a Victory Lap on "Lyrics to Go Vol. 2"
January 20, 2021
On Lyrics to GO Vol. 2, KOTA the Friend delivers his signature laid-back raps with an extra dose of reflection this time around.
Lous and The Yakuza and Joey Bada$$ Go All-In on "Amigo" Remix
January 29, 2021
Lous and The Yakuza's latest is an entrancing remix that spans across the Atlantic.
Paris Texas Honors Their Villainous Sound in "Everybody's Safe Until..."
June 20, 2023
“We’ve never been this excited to show y’all a piece of work in our lives.”
Lexa Gates Tells a Story Completely Hers in Label Debut 'Elite Vessel'
October 22, 2024
"I am the vessel, and this album represents my journey toward everything I’ve ever dreamed of— it's a surreal feeling.”
HVN's 'All Girls Go to Heaven" Is the Hip-Hop Subversion 2021 Needed
November 10, 2021
If this is your first exposure to the Houston artist, then you're in luck, because this is the perfect place to start.
![Get Your "Summertime Shine" On With MIKNNA's Effortless Beachside R&B [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/miknna-ones-to-watch-crop_1563303772.jpg)
Get Your "Summertime Shine" On With MIKNNA's Effortless Beachside R&B [PREMIERE]
July 16, 2019
We wanted to create a song that made you feel like you are always on vacation."
A$AP Rocky Jumps On Comethazine's "Walk" (Remix)
March 21, 2019
Listen to the A$AP general's new verse on Comethazine's hit song.
IDK Crafts a Dance Record in His Own Image With KAYTRANADA-Produced 'Simple.'
May 6, 2022
"I wanted to create a project where people can 'dance to real shit.'"
Rahli Carves Out His Niche in the Versatile 'Still Big Rallo From Lorna'
May 6, 2020
With exceptional flexibility, Rahli's sophomore tape recognizes the pitfalls of being a one-trick pony.
Peach Tree Rascals Is Cruising Through the "Summa" with the Sunniest Flow
August 7, 2019
Influenced by Kendrick Lamar and John Mayer, the Bay Area collective fuses alternative jazz, funk and hip hop into their self-released discography.