From the Site
Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
Author:
Maxamillion Polo
Akinyemi Dives Deep in the Self-Reflective "Seaworld" [PREMIERE]
September 25, 2019
"It's a song for the outcast, for the introvert, for the person who needs some time to spend by themselves and pursue their dreams."
Author:
Maxamillion Polo
Haviah Mighty - "Blame" [Live + Interview] | Northside Sessions
September 24, 2019
Awarded the Polaris Prive for best Canadian album, Mighty's debut album beat out the likes of Jessie Reyez and PUP.
Author:
Maxamillion Polo
JPEGMAFIA Is Unapologetically Himself in 'All My Heroes Are Cornballs'
September 16, 2019
The Los Angeles - based artist feels like less like a byproduct of a musical era that has done away with genres, and more akin to the movement's leading innovator.
Author:
Maxamillion Polo
Childish Major's 'Dirt Road Diamond' Shines Bright
September 6, 2019
South Carolina native Childish Major returns to his roots with his newest release, with features from Ludacris, Earthgang, Buddy, and Tish Hyman.
Author:
Precious Kato
Alec King & Kiana Ledé Embrace the Awkward in "Larry David" Video [PREMIERE]
September 5, 2019
'Cause sometimes you just have to revel in those terribly awkward "Larry David" moments.
Author:
Jessica Thomas
Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]
August 29, 2019
With Mexican, Filipino, and Palestinian roots that run deep, Peach Tree Rascals is one of the most hardworking collectives we've had the honor of introducing.
Author:
Alissa Arunarsirakul
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Author:
Jessica Thomas
Peach Tree Rascals Is Cruising Through the "Summa" with the Sunniest Flow
August 7, 2019
Influenced by Kendrick Lamar and John Mayer, the Bay Area collective fuses alternative jazz, funk and hip hop into their self-released discography.
Author:
Alissa Arunarsirakul
Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On
August 6, 2019
Jumping into a rendition of FOTO's standout single "Alkaline," Kota the Friend showed us firsthand that the hype surrounding the Brooklyn artist and poet is very much real.
Author:
Miranda Hyman
Shordie Shordie on "Bitchuary" and Getting 03 Greedo's Stamp of Approval | Quick 6
June 27, 2019
This is a thing or six you did not know about the viral artist.
Author:
Green Lee
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Author:
Ruby Scott
WizTheMc Talks Growing Up in Germany, Signing to 10K Projects/Homemade Projects, and His New Single "Lied" [Q&A]
August 24, 2020
Toronto-based MC WizTheMc has a new vision for rap.
Author:
Tyler Borland
Abhi the Nomad Proves Himself a Veritable Entertainer in "Long Nights"
May 13, 2020
Abhi strikes an exquisite balance between hard-hitting sonics and impressive lyrical flow.
Author:
Joey Legittino
SNOW WIFE and Big Boss Vette Deliver a Knockout Single With "HIT IT"
September 20, 2023
The viral breakout artists make for a fearsome duo ahead of SNOW WIFE's debut mixtape.
Author:
Jazmin Kylene
Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
Author:
Carter Fife
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Author:
Emily Bird
Kota the Friend Shares a Piece of Himself on "Dear Fear"
January 10, 2022
Kota flawlessly spits timeless advice and hard-hitting, life-learned lessons.
Author:
Nathan Ahamed
AUDREY NUNA Flexes Her Dynamic Range in "Long Night"
March 23, 2020
"Long Night" finds AUDREY NUNA in her element.
Author:
Maxamillion Polo
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Author:
Maddy Quach