From the Site
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Take a Trip With the Enigmatic Aries to "SANTA MONICA"
January 30, 2019
Aries' latest sun-soaked venture is the perfect backing soundtrack for coasting down PCH, or any occasion really.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
Samm Henshaw and EARTHGANG Deliver a Gospel Hip-Hop Sermon in "Church"
January 20, 2019
Don't forget to go to "Church," kids.
If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
![Jay Wile Turns On the Charm With "2AM" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-wile-ones-to-watch-2.png)
Jay Wile Turns On the Charm With "2AM" [PREMIERE]
January 15, 2019
Every note and sung word of Jay Wile's feels prophesized.
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Lizzo's "Juice" Is Officially Part of Your New Balanced Listening Routine
January 7, 2019
An anthem made for every woman who unapologetically knows and flaunts her worth.
Dounia Claims Her Throne in "Royal"
February 22, 2019
Her dreamy blend of singing and rapping is showcased in this inspiring anthem about thinking outside of the box to climb to the top.
TyFontaine Is a Star in the Making on "Delectable"
October 14, 2020
DMV rapper TyFontaine's energy is unmatched on any track he hops on and delectable is no different.
$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
Shygirl and slowthai Deliver a Hyperpop-Fueled Sex-Positive Anthem on "BDE"
July 6, 2021
Both of them revel in the literal BDE of "BDE."
Ovrkast. and Samara Cyn Give It to Us Straight in New Single “Small Talk”
April 21, 2025
“Small Talk” cuts straight to the chase, delivering one of the most infectious collabs of the year.
![Nilo Blues Pays Homage to Cult Anime Film Akira in "Akira Harakiri" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nilo-blues-akira-harakiri_1584636732.jpg)
Nilo Blues Pays Homage to Cult Anime Film Akira in "Akira Harakiri" [Premiere + Q&A]
March 19, 2020
The multi-hyphenate Toronto rapper's latest single is designed to bump in Neo-Tokyo.
Free Party Embark on a New Era in "DND"
October 27, 2023
Free Party is not interested in sounding like other acts, but rather, honing the sound emerging from the DMV.
Tate Tucker Is Reinvigorating a New Generation of Pop-Rap
January 7, 2020
Tucker is creating music as breezy as the place he calls home.
Hip-Hop Heavyweight Al-Doms Releases Powerful New EP 'NEW DREAM'
March 19, 2021
This month, Virginia rapper Al-Doms returns with his latest project 'NEW DREAM,' a nine-track EP full of some of the hardest hip-hop tracks to enter the scene this year.
Carter Ace Is Just Here to Enjoy the Ride on "The One and Lonely"
July 26, 2021
"This track is about creating art in the void of loneliness."